[Hiring] Media Investment Specialist @Annalect, Omnicom Media Group India.

Role Description

We are seeking a passionate and knowledgeable Media Planning Specialist, to play a vital role in crafting impactful communications plans that achieve our clients' business objectives. You will be a key contributor in producing and interpreting critical media, consumer, and market intelligence to inform our clients' connections plans. With a deep passion for brands, media, and innovative ideas, you will be the team's go-to expert on the latest news and developments in the media landscape.

• Support in the development of media plans with moderate guidance from the Manager.
• Work independently, utilizing project parameters, goals, and budgets to develop well-reasoned recommendations.
• Help the US-based team steward end-to-end campaign planning and execution across all channels.
• Pull competitive and audience insights using syndicated and proprietary tools (e.g., MediaRadar, MRI Simmons, Omni).
• Assist in analyzing consumer, brand, and market intelligence.
• Support research into emerging media innovations, audience trends, and marketplace or partnership opportunities.
• Oversee Analyst, or lead, in building and maintaining media flowcharts, budget trackers, and plan reporting documentation.
• Manage flowcharting systems (e.g., Mediatools, Lumina).
• Ensure all planning and budget data is accurately coded, updated, and reflected consistently across systems.
• Use proprietary and third-party tools (Omni Planning Console, Nielsen Media Impact, Comscore) to evaluate communications scenarios.
• Participate in the development and presentation of media plans to Clients.
• Support the creation, maintenance, and presentation of POVs, recommendations, and planning best practices.
• Participate in internal ideations with Strategy teams and SBUs.
• Assist senior planning members with client requests, project management, and timelines.
• Track and share project status, deliverables, and cross-team updates.
• Manage financial tracking and reporting, including billing, reconciliations, and campaign performance reporting.
• Identify issues and propose process improvements to enhance planning efficiency and effectiveness.
• Build, maintain, and mentor Analysts and Associates.
• Participate in new business efforts as required.

Qualifications

• A full-time graduate degree.
• 4-6 years of media planning or buying experience and an understanding of planning principles and media math.
• Proven understanding of media planning and buying processes.
• Proven experience across digital media channels, including Display, Video, Native, and Social.
• Strong written and verbal communication skills.
• Proven ability to interpret client briefs and synthesize planning inputs.
• Strong understanding of key channel proxy or direct performance metrics.
• High attention to detail with proficiency in Excel and planning documentation.
• Proven ability to manage production timelines and coordinate creative handoffs.
• Proven ability to work cross-functionally with various teams.
• Demonstrated ability to troubleshoot media-related issues.
• Understanding of the scale and channel trends within the U.S. media market is an advantage.
• Familiarity with traditional US-based media channels and their integration with digital channels.
• Exposure to billing processes, including invoice tracking and reconciliation.
• Experience assisting with reporting and tracking campaign delivery against key performance indicators (KPIs).
• Ability to create or present visually and content persuasive PPT decks.
• Demonstrable passion and curiosity to continuously learn the US Culture and Consumer Marketplace.
• Constantly looking for new ways to improve work relationships and foster collaboration.