[Hiring] Marketing Lead @Accellor

Role Description

Accellor is looking for a dynamic and strategic Marketing Lead to drive its global marketing initiatives across India, the USA, and the Middle East. The individual will be responsible for developing and executing marketing strategies, strengthening brand positioning, driving demand and lead generation, and creating impactful marketing campaigns to support business growth across these regions.

• Develop and execute global marketing strategies aligned with business objectives across India, USA, and Middle East markets.
• Drive end-to-end demand generation and lead generation initiatives to support sales pipeline growth.
• Plan and execute integrated marketing campaigns across digital, social media, email, events, webinars, and other channels.
• Lead brand positioning, corporate branding, PR, and thought leadership initiatives.
• Drive digital marketing initiatives, including SEO, SEM, website management, and social media presence.
• Develop and execute go-to-market (GTM) strategies for service offerings and technology solutions.
• Partner with sales and business leadership to identify target accounts, markets, and growth opportunities.
• Lead market research, competitor analysis, and industry positioning across target geographies.
• Build and manage the marketing team, external agencies, budgets, and strategic partnerships.
• Track marketing performance through KPIs, campaign ROI, lead conversions, and pipeline contribution.

Qualifications

• 15–20 years of experience in Marketing, preferably in B2B technology or IT Services organizations.
• Proven experience in global marketing, preferably managing India, US, and Middle East markets.
• Strong expertise in demand generation, lead generation, and integrated marketing campaigns.
• Experience in brand strategy, digital marketing, corporate communications, and GTM initiatives.
• Strong understanding of enterprise marketing, Account-Based Marketing (ABM), and pipeline generation.
• Experience in leading marketing teams, managing budgets, and working with senior stakeholders.
• Excellent communication, strategic thinking, and leadership skills.

Benefits

• Exciting Projects: We focus on industries like High-Tech, communication, media, healthcare, retail and telecom. Our customer list is full of fantastic global brands and leaders who love what we build for them.
• Collaborative Environment: You can expand your skills by collaborating with a diverse team of highly talented people in an open, laidback environment — or even abroad in one of our global centres.
• Work-Life Balance: Accellor prioritizes work-life balance, which is why we offer flexible work schedules, opportunities to work from home, and paid time off and holidays.
• Professional Development: Our dedicated Learning & Development team regularly organizes communication skills training, stress management program, professional certifications, and technical and soft skill trainings.
• Excellent Benefits: We provide our employees with competitive salaries, family medical insurance, personal accident insurance, periodic health awareness program, extended maternity leave, annual performance bonuses, and referral bonuses.