[Hiring] Search & Social - Analyst @Annalect, Omnicom Media Group India.

Role Description

This exciting role of an Analyst – Search & Social requires you to creatively manage digital media campaigns for our global brands. Your expertise in ad tech and knowledge of the Digital Ecosystem would make you a great fit for this position. This is a great opportunity to work closely with top global brands and own large and reputed accounts, supporting global clients and account managers of our Media Solutions team.

Responsibilities

• Demonstrate proficiency with basic bid management and optimizations
• Monitor and optimize campaigns appropriately based on clients’ goals and data analysis
• Responsible for managing paid campaigns on Google Ads, MS Advertising (formerly Bing), Apple Ads, etc.
• Developing ad copies, keyword insights, and bid optimization
• Budget & KPI management
• Work with agency partner to provide recommendations to improve campaign performance
• Provide analysis and insights to optimize overall account performance
• Ensure smooth delivery by troubleshooting setup, pacing, and performance issues

Qualifications

• A full-time graduate degree
• 3-6 years of hands-on experience managing Search & Social campaigns across multiple platforms with proven ability to optimize independently
• Managed social campaigns on platforms like Meta (must have); Twitter, Snapchat, and LinkedIn (good to have)
• Google Ads and Meta certification is a must
• Foundational understanding of paid search and paid social best practices
• Demonstrable knowledge of Google Ads and/or other Search platforms
• Awareness of the latest trends in PPC, onsite marketing, and usability
• Proficiency in MS Excel, PowerPoint, and Word

Preferred Qualifications

• Strong analytical skills and logical reasoning to manage daily deliverables
• Excellent written and verbal communication skills
• Comfortable working in rotational shifts