[Hiring] Media Director @Incubeta

Role Description

As Director Media, Americas, you lead Incubeta's media function across the US and Mexico markets. You are accountable for the people, the quality and the results of media delivery for our Americas clients, and you bring the standards, rigor and innovation needed to make execution more effective, modern and efficient. You are also accountable for the margin of media delivery, using automation, AI and better ways of working so the same team can run more accounts at higher quality.

Based in the US and reporting directly to the COO, you lead the US Channel Leads and the Media Execution team in Mexico. The role requires regular travel to Mexico to spend time with the execution team, build relationships and reinforce standards in person.

The Media Execution team in Mexico supports both our US and Mexico clients, working hand in hand with the US Channel Leads, with the expectation that the same standards and quality bar apply across both markets. You bring deep, hands-on experience delivering media for US-based clients, with true in-platform experience across the standard media channels, particularly Google platforms (Google Ads, DV360, CM360) and the standard social platforms (Meta/Facebook, LinkedIn, and others).

You are the leader the media team looks to: you set direction, build and develop the team, and own how the work gets done, from the standards it follows to the quality bar it holds itself to and the pace at which it modernizes. You are also the senior escalation point for media clients and a partner to Client Services and Sales in growing media relationships.

You are the custodian of media delivery best practice. Wherever the Global Media Capability team has defined a standard, you ensure it is adopted. Where a global standard does not yet fit the realities of the US and Mexico markets, you adapt it.

Above all, you are accountable for quality. You build and run the quality assurance discipline that catches issues before they reach a client, and you hold every deliverable to a standard that reflects well on Incubeta.

Qualifications

• Quality Obsession: Hold every deliverable to a standard that reflects well on Incubeta, and refuse to let good enough quietly become the standard.
• Operational Rigor: Bring structure, discipline and repeatability to how media is executed, rather than relying on individual heroics.
• Market Fluency: Draw on real, hands-on experience with US-based clients to hold every market to that same standard of rigor, ensuring execution for Mexico clients gets the same level of scrutiny as execution for US clients.
• People Leadership: Build, develop and lead a high performing team across two countries, setting clear expectations, holding people accountable and bringing them along through change.
• Continuous Improvement: Treat current process as a starting point, not a finish line, and keep pushing the team toward more effective, modern and efficient ways of working.
• Clear Communication: Translate standards, feedback and market context into guidance the team can act on immediately.
• Commercial Ownership: Understand how media delivery drives client retention, growth and margin, and make decisions with the commercial impact in mind.
• Executive Presence: Be a credible, trusted voice with senior clients, the COO and leadership, including when the news is difficult.
• Builder Mindset: Solve capacity problems by changing how the work is done before adding headcount, and show the numbers behind every improvement.

Requirements

• Lead, build and develop a high performing media team across the US and Mexico.
• Directly manage the US Channel Leads and the Mexico based Media Execution team, including its managers.
• Set clear goals, priorities and expectations for the team, and hold people accountable for delivering against them.
• Own hiring, onboarding, performance management and career development across the media team.
• Plan capacity and allocate workload across channels, accounts and markets so the team can deliver with quality.
• Build a clear operating model for how the US Channel Leads and the Mexico execution team work together, including briefing, handoffs and service levels.
• Identify training and skills development priorities, and grow the next layer of media leaders.
• Build an engaged, accountable team culture across both countries, including regular in-person time with the team in Mexico.

Benefits

• Most new hires fall within the posted salary range, with opportunities to earn more over time based on individual and company performance.
• Initial offers are determined by several factors including relevant knowledge, skills, experience and location.

Company Description

Incubeta is an AI powered, end to end marketing agency that helps ambitious brands harness marketing as a driver of sustainable growth and long term business success. We operate where marketing is often most disconnected, in the gaps between teams, partners, strategies and technologies, turning complexity into coordinated action and measurable results.

Established in 2001 and operating across 18 countries, we combine global reach with local expertise to help brands navigate an increasingly complex marketing landscape.

Recognized for work that outperforms, we are trusted by leading brands worldwide to deliver meaningful impact and lasting growth.

At the heart of Incubeta is our people. We operate with an entrepreneurial mindset where individuals are trusted to take ownership, bring forward ideas and challenge conventional thinking.