[Hiring] Director, Paid Social @DEPT®

Role Description

The Director, Paid Social is ultimately responsible for building and managing high-performing, efficient, and effective teams to best service their clients. Their top priorities are strong client growth/retention and employee growth/retention.

Directors, Social should be able to lead cross-functional teams to deliver excellent paid social strategy and performance recommendations for their clients based on DEPT’s best practices. They are effective communicators who can inspire and motivate teams to achieve and exceed client goals based on their deep understanding of the ins and outs of their clients’ businesses (not just digital) and they proactively bring innovative strategy, holistic ideas, and leadership to help clients meet their overarching business goals.

What You’ll Do

• Develop the social expertise of your direct reports, providing mentorship, feedback, and coaching on paid social best practices.
• Maintain a strong understanding of the holistic business for each client in their portfolio, with insights on competitors, overarching business goals, engagements with other agency partners, performance priorities, etc.
• Orchestrate multi-discipline collaboration and implementation for flawless execution of full-funnel, cross-channel campaign strategy and activation.
• Serve as the holistic account leader responsible for managing client expectations and effectively setting CS and GS teams up for shared success.
• Develop a deep working knowledge of Facebook/Instagram, TikTok, Snapchat, Pinterest, LinkedIn, as well as a core understanding of Growth Services (Programmatic, Decision Sciences, Creative, SEO/CRO).
• Stay up-to-date on all information disseminated across the agency to ensure their track is adopting best practices and testing recommendations prioritized by the agency.
• Serve as a point of escalation for all clients within your portfolio, understanding when to step in with a client, coach the team on processes/next steps to mitigate issues, and navigate solutions with legal/finance.
• Manage all major deliverables and presentations for your client portfolio (executive presentations, FBRs/QBRs, annual review, in-person strategy meetings, etc.) to ensure activation teams are delivering high-quality, innovative strategy.
• Ensure successful onboarding of all new clients within your track, overseeing initial overarching strategy and account management/collaboration process.
• Successfully scale layers of management and ensure career pathing/goals are being established for every member of your team.
• Identify succession plans for your team and cultivate talent development for upward mobility.

Qualifications

• A minimum of 8 years’ paid social experience and a minimum of 3 years in a client-facing marketing role.
• Proven prior work experience managing a team of 3+ direct reports and demonstrated ability to mentor and develop direct reports into more senior roles.
• A deep understanding of paid social platforms such as Meta, TikTok, Pinterest, Snap, Reddit, LinkedIn, etc.
• Ability to audit an account and present actionable insights to a client.
• Ability to participate in business pitches representing paid social.
• Ability to provide feedback and strategic guidance to all paid media channels (search, social, shopping, display, mobile, native, and video).
• Experience acting as an escalation point for clients, evaluating team service levels and proposing improvements.

Benefits

• Healthcare, Dental, and Vision coverage.
• 401K plan, plus matching.
• PTO.
• Paid Company Holidays.
• Parental Leave.

Company Description

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.