[Hiring] Director of Consumer Communications and Social Media @Headway

Role Description

We're looking for a Director of Consumer Communications and Social to build and lead that function from the ground up. This is a player-coach role for someone who wants to build and run a content flywheel across earned media, organic social, and content marketing — one that raises awareness of Headway and puts us in the right conversations in culture. You’ll own Headway’s share of voice across press, LLMs, search, social, and word-of-mouth conversations. You'll lead and grow a small team, and work hand-in-hand with the rest of Communications, Brand, and Product Marketing.

What you'll own

• Consumer communications and earned media: Set the messaging and strategy that build Headway's relevance in the news cycle, with a sharp eye for the cultural conversations where we belong. Maintain strong relationships with reporters at the consumer outlets that matter, and manage our agency partner.
• A data storytelling content flywheel: Work with our research and analytics teams to mine data, package it in a way a consumer actually wants to read, and distribute it across earned, owned, and social channels.
• Organic social: Build and lead the organic social team. Set our channel strategy, decide where we show up, and develop the content that drives real engagement.
• Content marketing: Own the content that fuels our patient brand communications across a variety of channels including blog, YouTube, substack — and build it to be found and surfaced wherever people (and increasingly, AI tools) are looking for answers.
• Cultural relevance: Keep a finger on the pulse of what's happening in culture, and know how to put Headway into that conversation in a way that's true to the brand. Be comfortable taking smart risks to create a real buzz moment.

Qualifications

• 10+ years in consumer communications — ideally including at least 3+ years in-house leading teams.
• Experience leading or partnering closely with social or content marketing.
• Built a consumer communications or brand function from the ground up.
• Deep media relations skills and real relationships with reporters at relevant consumer outlets.
• Experience managing an agency.
• Strong data storyteller who knows how to turn research and analytics into engaging content.
• Experience leading organic social, with knowledge of how to pick channels and build content that performs.
• Builder and player-coach, energized by standing up a small team and getting hands dirty.
• Sharp cultural instincts and courage to take risks to create moments that are additive to the brand.
• Creative ideas for buzz moments and angles that break through noise and generate real attention.

Requirements

• Bonus points if you've worked in mental health or another regulated industry.

Benefits

• Medical, dental, vision, HSA/FSA, 401(k) including match for 2027!
• Carrot Fertility reimbursement.
• Paid parental, medical, and caregiver leave.