[Hiring] New Media & Social Lead @Deepgram

Role Description

Deepgram is a voice company, and the internet is where voice is demoed, debated, memed, and decided. We’re hiring a Brand Social Lead to build our new media, social, and creator program from the ground up, and to make Deepgram a brand people want showing up in their feed.

You’re a new media strategist. Brand-first, social-first, and very online. You know that a Substack post, a creator collab, a 30-second demo clip, a sharp X thread, and a founder’s LinkedIn post are different instruments, and you know which one to play and when. You’re plugged into the creators and communities shaping AI and developer culture, and you show up with ideas nobody has tried yet.

This is a lead role with no playbook to inherit: you’ll write it. You’ll set the strategy, make creative bets, and build the systems that drive social forward, partnering closely with creative teams, communications, DevRel, product marketing, and company leadership.

We’re mid-rebrand, with a new verbal and visual identity landing now, so you’ll be defining how the new Deepgram brand shows up. You’ll report to our Senior Director, Brand Marketing.

What You’ll Do

• Build the program from zero.
• Define Deepgram’s social and new media strategy:
  • Which channels we own.
  • Where we show up.
  • How we should show up there.
  • What we stop doing.
• Set the baseline, the goals, and the measurement:
  • Define what good looks like channel by channel.
  • Benchmark against competitors.
  • Use data to make decisions.
• Stand up the operating system:
  • A visible calendar.
  • Intake, review, publishing, and reporting the whole company can see and trust.
• Partner with product marketing, communications, executives, and cross-company leadership to set the social calendar.
• Own every channel, natively:
  • Lead Deepgram’s presence across LinkedIn, X, Instagram, YouTube, and wherever the conversation moves next.
  • Bring a social-first point of view to Deepgram’s social content.
  • Drive employee advocacy.
  • Support executive social.
• Create content that lives out loud:
  • Lead short-form and social video strategy.
  • Bring fresh formats.
  • Partner with design, video producers, and AI tools.
  • Turn launches, events, podcasts, livestreams, and campaigns into a steady stream of native social content.
• Build the creator and community network:
  • Build out an always-on creator program.
  • Partner with DevRel to amplify hackathons, builds, and community.
• Lead with brand and taste:
  • Make every post unmistakably Deepgram.
  • Spot cultural moments early and move fast.
  • Use and build AI tools to scale the work.

Qualifications

• 7+ years in social, content, and new media, including time leading strategy for a brand people love to follow, ideally in tech, developer tools, AI, or consumer internet.
• Proof you’ve built something: a program, channel, or creator network you grew from little or nothing, with the numbers to show for it.
• Fluency across platforms, including Substack and the newsletter ecosystem.
• Video instincts.
• Real relationships with creators, and an eye for talent before it’s obvious.
• Credibility with developers.
• Brand-first thinking.
• Data fluency.
• Lead-level drive.

Bonus Points

• You’ve built an audience of your own: a newsletter, channel, podcast, or community.
• Experience in developer marketing, DevRel, or AI.
• Hands-on video editing or production skills.
• Experience with creator contracting, usage rights, and disclosure requirements.
• Experience at a high-growth company during a rebrand.

Notice

We're aware of individuals impersonating Deepgram recruiters. All legitimate Deepgram recruiting communication comes from an @deepgram.com email address. If you've received a message claiming to be Deepgram, please forward it to [email protected].