Role Description
The Director, Paid Social is ultimately responsible for building and managing high-performing, efficient, and effective teams to best service their clients. Their top priorities are strong client growth/retention and employee growth/retention.
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Developing the social expertise of your direct reports, providing mentorship, feedback, and coaching on paid social best practices.
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Maintaining a strong understanding of the holistic business for each client in their portfolio, including insights on competitors, overarching business goals, engagements with other agency partners, performance priorities, etc.
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Orchestrating multi-discipline collaboration and implementation for flawless execution of full-funnel, cross-channel campaign strategy and activation.
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Serving as the holistic account leader responsible for managing client expectations and effectively setting CS and GS teams up for shared success.
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Developing a deep working knowledge of Facebook/Instagram, TikTok, Snapchat, Pinterest, LinkedIn, and a core understanding of Growth Services (Programmatic, Decision Sciences, Creative, SEO/CRO).
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Staying up-to-date on all information disseminated across the agency to ensure best practices and testing recommendations are adopted.
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Serving as a point of escalation for all clients within your portfolio, understanding when to step in with a client, coach the team, and navigate solutions with legal/finance.
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Managing all major deliverables and presentations for your client portfolio (executive presentations, FBRs/QBRs, annual review, in-person strategy meetings, etc).
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Ensuring successful onboarding of all new clients within your track, overseeing initial overarching strategy and account management/collaboration process.
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Successfully scaling layers of management and ensuring career pathing/goals are being established for every member of your team.
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Identifying succession plans for your team and cultivating talent development for upward mobility.
Qualifications
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A minimum of 8 years’ paid social experience and a minimum of 3 years in a client-facing marketing role.
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Proven prior work experience managing a team of 3+ direct reports and demonstrated ability to mentor and develop direct reports into more senior roles.
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A deep understanding of paid social platforms such as Meta, TikTok, Pinterest, Snap, Reddit, LinkedIn, etc.
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The ability to audit an account and present actionable insights to a client.
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The ability to participate in business pitches representing paid social.
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The ability to provide feedback and strategic guidance to all paid media channels (search, social, shopping, display, mobile, native, and video).
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Experience acting as an escalation point for clients, evaluating team service levels and proposing improvements.
Benefits
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Healthcare, Dental, and Vision coverage.
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401K plan, plus matching.
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PTO.
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Paid Company Holidays.
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Parental Leave.
Company Description
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data.
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We’re 50|50 tech and marketing, partner-led, and first to move.
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Clients include Google, Lufthansa, Coach, eBay, and OpenAI.