[Hiring] Media Buyer @Paired

Role Description

We are looking for a hands-on Mobile App Media Buyer to manage paid acquisition campaigns across two mobile apps within a growing app studio.

• Take full ownership of two Meta ad accounts currently generating approximately $50K in combined monthly ad spend.
• Responsible for managing campaign performance, optimizing acquisition efforts, testing new strategies, and making data-driven decisions to drive growth.
• Opportunity to work directly with the founders, operate with significant autonomy, and make a meaningful impact on the growth of their apps.

Responsibilities

• Manage and optimize Meta advertising campaigns across two mobile app accounts.
• Monitor campaign performance, budgets, and key acquisition metrics to ensure campaigns meet growth objectives.
• Develop and execute campaign strategies, including audience testing, creative testing, budget allocation, and scaling.
• Analyze campaign data to identify opportunities for improvement and make informed optimization decisions.
• Troubleshoot performance fluctuations and proactively identify solutions to campaign challenges.
• Test new creatives, audiences, and campaign structures to improve acquisition efficiency.
• Maintain clear communication with the founding team, sharing performance updates, insights, and recommendations.
• Take ownership of campaign execution and continuously improve performance through experimentation and data analysis.

Qualifications

• 3+ years of hands-on experience managing paid advertising campaigns for mobile apps.
• Proven track record managing and optimizing Meta Ads campaigns with measurable results.
• Experience managing small-to-medium-sized advertising budgets and multiple ad accounts.
• Strong understanding of campaign structures, audience targeting, creative testing, optimization, and scaling.
• Ability to analyze campaign performance metrics and translate insights into actionable decisions.
• Strong analytical skills and data-driven decision-making.
• Highly autonomous, proactive, and comfortable taking full ownership of campaign performance.
• Ability to troubleshoot campaign issues independently and make decisions without constant guidance.
• Strong communication skills and ability to work directly with founders.
• Availability to work full-time remotely with some overlap with U.S. working hours.

Benefits

• Performance bonus available.
• Potential total monthly earnings: approximately $5,000–$6,000, depending on performance and the bonus structure agreed upon.