[Hiring] Ads Specialist @Fountain Forward

Role Description

This is a remote position.

Ads Specialists are responsible for executing advertising strategies, maintaining campaign quality, monitoring account performance, and developing the technical and analytical foundation required to grow into strategic roles. This role is the foundation of the Paid Ads career path.

• Ads Specialists are not expected to simply follow instructions.
• They should understand the purpose behind campaigns, identify observations, surface opportunities, and continuously develop the skills required to become future Ads Strategists.

Core Responsibilities

• Campaign Implementation
  • Building and updating campaigns.
  • Implementing approved advertising strategies.
  • Managing campaign changes, including budgets, targeting, creative updates, offers, and platform configurations.
  • Ensuring campaigns are launched accurately and efficiently.
  • Maintaining campaign organization and quality.
  • Implementing optimizations and strategy adjustments defined by the Ads Strategist.
• Account Monitoring
  • Reviewing campaign performance and account health.
  • Identifying unusual changes, trends, or potential issues.
  • Monitoring pacing, delivery, and campaign performance.
  • Escalating concerns that require additional strategic review.
  • Providing account context and observations to support strategic decisions.
  • Discussing relevant performance observations and account insights with the CSM.
• CSM Partnership and Communication
  • Communicating campaign execution updates.
  • Discussing performance observations and account insights.
  • Providing visibility into campaign changes and results.
  • Sharing implementation status and relevant account context.
  • Bringing forward questions, concerns, and opportunities identified through account monitoring.
• Quality Control
  • Verifying implementation accuracy.
  • Ensuring campaigns align with approved strategies.
  • Following established processes and standards.
  • Identifying execution gaps.
• Development Responsibilities
  • Build platform expertise.
  • Learn advertising strategy fundamentals.
  • Develop analytical skills.
  • Understand dealership marketing objectives.
  • Identify opportunities and contribute ideas.
  • Develop the skills required for progression into Ads Strategist responsibilities.
• Execution Accountability
  • Ads Specialists are accountable for accurate campaign implementation.
  • Timely execution.
  • Campaign quality.
  • Maintaining account health through proper monitoring and execution.
  • Accurately implementing strategic adjustments and optimizations.
  • Ads Specialists are not accountable for independently defining overall advertising strategy but are expected to actively contribute observations and ideas.

Growth Path

A successful Ads Specialist demonstrates:

• Strong execution skills.
• Platform knowledge.
• Analytical thinking.
• Proactive problem-solving.
• Understanding of strategic decisions.
• Ability to identify opportunities.

Qualifications

• Basic understanding of digital advertising concepts.
• Ability to analyze campaign performance and identify trends.
• Strong attention to detail.
• Ability to follow processes while understanding the reasoning behind them.
• Ability to manage multiple priorities.
• Strong organizational skills.
• Ability to communicate clearly with internal teams.
• Willingness to continuously learn advertising platforms and strategies.

Requirements

• Experience working with Google Ads, Meta Ads, or other digital advertising platforms.
• Experience in automotive marketing or dealership environments preferred.
• 1+ years of experience in digital advertising, marketing, analytics, or a related field preferred.
• Experience with campaign management, reporting, or performance analysis.
• Experience working with data and analytics tools.
• Demonstrated curiosity and ability to solve problems.
• Experience collaborating in a team environment.

Benefits

• Remote-First Culture: Work from home—or anywhere in the world.
• Flexible Schedule: Flexibility in your daily schedule to help maintain a healthy work-life balance.
• Unlimited Paid Time Off: Unlimited vacation policy with just two weeks’ notice and manager approval.
• Parental Leave: Support during significant life events with maternity and paternity leave policy.
• Room to Grow: Opportunities for upward mobility as the company grows.
• Professional Development: Access to training in digital marketing, advertising, and leadership.
• Quarterly Performance Bonuses: Bonuses based on performance and contributions.
• Paid Referral Program: Rewards for referring great talent.
• Health & Fitness Reimbursement (upon tenure): Support for health insurance or gym membership.