[Hiring] Marketing Specialist (Content & Growth) @Expatrio Global Services GmbH

Role Description

We are looking for a Marketing Specialist (Content & Growth) with 2–3 years of experience to support localized content, campaigns, and growth initiatives for the Greater China market. This is an execution-focused role with strong ownership, working closely with the China Marketing Lead and global marketing team. The ideal candidate is hands-on, agile, and comfortable working in a fast-moving, international environment.

• Content & Social: Manage and create localized content for WeChat, Xiaohongshu and other digital channels, including responding to user inquiries and comments.
• KOL & Community: Own KOL outreach and collaboration, including identifying relevant creators, coordinating partnerships, and supporting community engagement and referral initiatives.
• Livestreams & Events: Coordinate end-to-end planning and execution of livestreams, online/offline events and partner activities, including marketing materials, resource coordination and event delivery.
• Campaigns & Paid Media: Support campaign execution across Xiaohongshu and Baidu, including ad creatives, content coordination and campaign delivery.
• Localization: Produce localized marketing assets and website content aligned with global brand guidelines.
• Ad-hoc Projects: Support additional initiatives and projects as needed in a fast-moving, dynamic environment.

Qualifications

• 2–3 years of experience in digital marketing, social media, content creation
• Strong copywriting skills for WeChat & Xiaohongshu
• Hands-on campaign, livestream or event execution experience
• Hands-on experience in KOL outreach and collaboration
• Basic knowledge of Baidu Ads / Xiaohongshu Ads
• Proficiency in Canva, Xiumi (秀米) and Google Workspace
• Strong project coordination, ownership and execution skills
• Fluent in English & Mandarin Chinese
• Experience in an international/cross-cultural environment
• Bachelor's degree required
• Self-driven, agile, calm under pressure, open-minded, and positive

Requirements

• Master's degree (preferred)
• Shanghai-based (preferred)
• Overseas study/work experience (preferred)
• Community or event marketing experience (preferred)
• Experience working with international brands or products (preferred)

Benefits

• International, diverse, and intrinsically motivated team
• Autonomous and progressive work environment with low hierarchies and fast decision-making
• Flexible working hours
• Individual professional and personal development opportunities
• The chance to solve an actual problem