[Hiring] Marketing Manager, Member Growth @Thyme Care

Role Description

As a Marketing Manager, Member Growth at Thyme Care, you’ll play a critical role in helping drive member enrollment across our health plan and provider partnerships. We’re looking for a detail-oriented marketing professional who thrives on creative and strategic ownership, establishing expertise internally and externally, and ensuring every campaign is executed with precision and care.

• Manage the full campaign lifecycle, from ideation to partner-facing presentation, to intake to launch.
• Enable smooth workflows across internal teams, ensuring on-time delivery and upholding the highest standards of quality.

This is a highly collaborative and execution-focused role that blends strategic thinking with operational excellence to deliver campaigns that drive meaningful results.

• Partner-specific communications strategy: Own ongoing best-practice marketing campaign development and execution for a book of payer or provider accounts.
• Campaign Management & Workflow Ownership: Lead end-to-end campaign management—from intake and briefing through approvals and launch.
• QA Ownership: Act as the final checkpoint before launch—reviewing every campaign asset with a meticulous eye for detail.
• Cross-Functional Collaboration: Work closely with internal teams to ensure campaigns are cohesive and operationally smooth.
• Data-Driven Optimization: Analyze member and partner insights to refine messaging, channels, segmentation, and campaign cadence.
• Market & Regulatory Awareness: Stay current on healthcare marketing best practices and relevant compliance considerations.
• Performance Tracking & Reporting: Partner with data and enrollment teams to monitor results and synthesize campaign performance.
• Stakeholder Communication & Messaging: Partner with internal teams and external stakeholders to align on campaign strategy and communicate updates clearly.

Qualifications

• 5+ years of experience in B2B2C or B2C marketing within healthcare, health tech, or partnerships-based environments.
• Proven track record of managing end-to-end campaigns across email, SMS, direct mail, and digital channels.
• Experience in leading external partner-facing meetings and presenting marketing strategy.
• Fluency in using AI tools and understanding how to drive efficiencies in process.
• A strong foundation in project management, with experience using tools like Asana, Monday.com, Trello, or similar.
• Proven ability to collaborate cross-functionally with creative, product, data, and client-facing teams.
• Exceptional attention to detail, ensuring every campaign asset is accurate and compliant before launch.
• Experience using data to drive marketing decisions and optimize campaign performance.
• Strong written and verbal communication skills, adept at translating complex concepts into persuasive messaging.
• Comfortable operating in a fast-paced, growing organization.
• Experience managing external stakeholders or vendors and navigating complex approval workflows.
• Familiarity with asset management tools and a strong sense of version control and brand consistency.

Requirements

• Own the Outcome: Take full ownership from strategy through execution.
• Act with Our Members in Mind: Put members and partners at the center of every decision.
• Move Fast, Move Thoughtfully: Deliver campaigns on time while maintaining high standards.
• Embrace Ambiguity as Opportunity: Energized by problem-solving and seeking diverse perspectives.
• Iterate with Feedback and Humility: Actively seek and embrace feedback for continuous improvement.
• Champion Health Equity: Advance health equity and increase access through marketing.

Benefits

• Base salary for this role is $130,500-$145,000.
• Individual pay decisions are based on qualifications, experience level, skillset, and internal equity.
• Compensation package includes equity, benefits, and other opportunities.

Company Description

At Thyme Care, our core values guide us in everything we do: Act with our members in mind, Move with purpose, and Seek diverse perspectives. They anchor our business decisions, including how we grow, the products we make, and the paths we choose—or don’t choose.

We recognize a history of inequality in healthcare and are here to challenge the status quo and create a culture of inclusion through the care we give and the company we build. We embrace and celebrate a diversity of perspectives in reflection of our members and the members we serve. We are an equal-opportunity employer.