[Hiring] Marketing Manager @Informa Group Plc.

Role Description

This Marketing Manager role is responsible for designing and delivering critical aspects of the marketing strategy for LEAP East, to achieve commercial objectives and revenue targets.

• Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns.
• Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates.
• Understands visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans.
• Benchmarks and sets new KPI targets to measure and elevate the performance of digital marketing campaigns.
• Work with supporting agencies to develop the strategy and setup of all paid campaigns.
• Measure and optimize paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns.
• Develops new and creative organic search growth strategies for each stage of a customer lifecycle.
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
• Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTAs).

Leadership

• Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy.
• Line manages digital marketer/s in order to successfully implement campaign strategies.
• Provide guidance, feedback and inspiration to line reports.

Analysis & Insight

• Monitor campaign performances by producing relevant and timely reports.
• Recommend changes to campaign execution based on data insights.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities.

Planning & Campaign Management

• Work with the marketing team to plan marketing campaigns to meet strategic objectives – visitor attendance, exhibitor acquisition.
• Monitor operational implementation plans and ensure adherence to deadlines.
• Assist marketing managers with the development of marketing budgets in line with plans.

Marketing Execution

• Work with marketers to identify the target universe and key segments within the target universe.
• Assist with the development of personas, value propositions and messaging for each of the key segments for each product.
• Ensure that timely, relevant communications are sent through a full mix of digital channels and are optimised for each channel.

Qualifications

• Proven experience as Marketing Manager, in events, advertising or agencies.
• Experience working on APAC market campaigns.
• Bachelor’s Degree or equivalent experience.

Requirements

• Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
• Database development and growth including segmentation / advanced targeting.
• Building relationships with partners and stakeholders.
• Analytical and questioning mindset.
• Significant exposure to design and print suppliers / agencies.
• Strong copywriting skills.
• Deadline and target driven.
• Experience of working in a pressurised environment.
• Excellent verbal and written communication skills in both English & Arabic.
• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel.
• Technology savvy. Able to quickly adopt and work with new technology solutions.

Desirable

• Experience of using marketing automation technology (preferably Eloqua).
• Experience of working with CMS platforms (but coding knowledge not required).
• Experience of managing social media through scheduling platforms such as Sprout Social or Hootsuite.
• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).
• Formal business/marketing higher education qualification.
• Experience using Eloqua and/or Adobe Experience Manager.

Additional Information

Please note this is a temporary freelance contract. It can be performed remotely. We are not able to provide relocation or sponsorship support with the position.

We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.