[Hiring] Marketing Manager @IndigoPark

Role Description

EveryProspect is seeking a hands-on Founding Marketing Manager to build the marketing foundation for a growing technology and data company serving the nonprofit and fundraising sector. This role is designed for someone who wants to build first and lead next.

The initial priority will be to establish the core marketing infrastructure, systems, website, messaging, and processes EveryProspect needs to scale. As that foundation is completed, the role will evolve toward lead generation, demand generation, campaign management, and ultimately managing a broader marketing team.

The ideal candidate combines strong execution skills with nonprofit or fundraising industry experience and has the ambition to grow into a larger marketing leadership role.

Qualifications

• 5+ years of marketing experience
• Experience marketing to nonprofit or fundraising organizations
• B2B technology, SaaS, data, or professional-services marketing experience
• Salesforce CRM experience
• Experience with Salesforce marketing tools or comparable marketing automation platforms
• Website development and management experience
• SEO and content marketing experience
• Email marketing and marketing automation experience
• Demand-generation experience
• Strong writing and messaging capabilities
• Marketing analytics and reporting experience
• Experience managing consultants, freelancers, or agencies
• Previous experience building a marketing function, system, or program from the ground up would be particularly valuable.

Requirements

• Building and launching the EveryProspect website
• Developing clear messaging and positioning for the nonprofit and fundraising market
• Building out Salesforce to support sales and marketing operations
• Implementing and managing the Salesforce marketing platform
• Establishing lead, account, campaign, and segmentation processes
• Creating marketing automation and nurture workflows
• Building the company’s email marketing infrastructure
• Establishing SEO strategy, content structure, and measurement
• Creating landing pages and conversion paths
• Developing marketing dashboards and reporting
• Establishing campaign attribution and performance measurement
• Building the processes that connect marketing activity to the sales pipeline

Benefits

• Opportunity to establish the marketing function from the beginning
• Growth role with potential to move into senior marketing leadership

Company Description

EveryProspect is a technology and data company serving the nonprofit and fundraising sector.