[Hiring] Marketing Manager @Smith & Howard

Role Description

We are seeking a strategic, service-savvy Marketing Manager to lead the development and execution of high-impact marketing initiatives that drive growth, enhance brand visibility, and contribute directly to revenue. This individual will combine creative vision with operational rigor, serve as a subject matter expert on our services, and bring clarity and excellence to everything from campaign strategy to content creation.

• We are open to a candidate local to our Atlanta office or on a remote basis.

Strategic Marketing & Planning

• Develop and implement comprehensive marketing strategies aligned with company objectives and OKRs.
• Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation and growth.
• Translate insights into actionable plans that balance short-term wins with long-term brand and business goals.

Product & Service Expertise

• Act as the internal expert on the firm’s services, deeply understanding offerings, value propositions, differentiators, and client pain points.
• Translate complex service offerings into clear, compelling messaging that resonates with target audiences.
• Draft original marketing content (e.g., landing pages, collateral, campaign messaging) and review/edit agency or vendor deliverables to ensure accuracy, clarity, and alignment with service positioning.
• Serve as a key resource for educating internal teams and external partners on how best to communicate the value of the firm’s services.

Campaign Development & Execution

• Lead the end-to-end process for marketing campaigns, from ideation and concept development through execution and optimization.
• Create scalable playbooks and repeatable frameworks that empower teams and business partners to independently activate marketing efforts.
• Drive high-quality customer acquisition through targeted demand generation campaigns and optimized conversion funnels.

Brand & Market Growth

• Strengthen brand positioning in existing markets while identifying and executing strategies to expand into new segments, industries, or geographies.
• Act as a brand steward, ensuring consistent messaging, voice, and visual identity across all touchpoints.

Results-Driven Focus

• Align marketing efforts with revenue goals, ensuring a clear connection between strategy, execution, and measurable ROI.
• Manage time and priorities effectively—dedicating the majority of effort to proactive, strategic initiatives that drive long-term impact.
• Encourage experimentation and data-informed testing to uncover high-performing strategies.

Qualifications

• 5+ years of progressive experience in marketing, with a strong focus on professional services, consulting, or B2B industries.
• Proven ability to translate complex service offerings into compelling marketing strategies and content.
• Strong writing and editing skills, with experience developing original content and refining outsourced work.
• Demonstrated success in driving revenue-aligned marketing campaigns and brand growth.
• Excellent communication and collaboration skills across functions and levels.
• Passion for staying current on industry best practices, marketing tools, and emerging trends.
• Must be able to establish a high level of credibility with clients and use positive influence to manage peers and/or individuals higher in rank.
• Demonstrates the ability to foster strong relationships.