[Hiring] Marketing Lead @First Principles

Role Description

You will be our first dedicated marketer, and you will own marketing for the training business from strategy through execution.

• The job starts with making us look like the firm we actually are, which includes creating a website, materials, and proof that hold up in front of senior enterprise buyers.
• Build a top of funnel that gives our sales team real conversations to work with.
• Maintain a steady rhythm, measure what works, and cut what does not.
• Develop a brand that stands on the firm itself, not on any single person's voice, based on:
  • Client results
  • Our program
  • The many practitioners who design and teach it
• Use AI heavily to research, produce, and adapt content while ensuring messaging is consistent across channels.
• Define what success looks like, how to achieve it, and execute the plan.

Responsibilities

• Website: Own our website end to end, maintaining it using AI coding tools. Your first big project is to:
  • Pivot the site to be training-first.
  • Update it with how our programs work now: flexible length; virtual, on-site, or hybrid delivery; and the "customizable, not custom" framing.
  • Own conversion paths, forms, page speed, SEO basics, and analytics.
• Positioning and packaging: Work with program designers to create clear program shapes and write accompanying language.
• Proof: Build a library of case studies, outcome data, and testimonials from the programs we run.
• Sales enablement and lead magnets: Partner with sales on materials and offers that start conversations, including pitch decks and lead magnets.
• Channel mix: Define and execute which channels we invest in, adjusting as data comes in.
• Measurement: Own signal metrics and share a short weekly report. Run small, fast experiments to evaluate effectiveness.
• Budget: Manage a monthly budget for tools, ads, materials, and events, deciding how to allocate funds without needing sign-off on every line item.
• Partnership with sales: Collaborate with sales on target accounts, campaigns, and messaging.
• Know the space: Maintain an understanding of:
  • How product teams work
  • How AI is changing their work
  • Where enterprises are getting stuck on AI adoption

Qualifications

• Five or more years in B2B marketing, including experience as a first or only marketer or on a small team.
• Experience marketing high-consideration services or software to enterprise buyers.
• Excellent writing skills with the ability to produce clear, engaging content.
• Hands-on experience with AI tools, including coding agents like Claude Code and Codex.
• Comfortable with measurement, analytics, and setting up tracking systems.
• Self-directed with the ability to set and drive your own marketing plan.
• Understanding of enterprise buyers, particularly senior product and technology leaders.
• Near-native English proficiency (C2 minimum) in written and spoken communication.
• Available for US-aligned hours with consistent overlap with US business hours.

Nice to Have

• Marketing experience in professional education, corporate training, learning and development, or consulting.
• Familiarity with product management and software teams.
• Design skills (Figma or similar) and basic video editing.
• Account-based marketing experience.
• Experience with modern static site frameworks such as Astro, Next.js, or similar.
• Experience marketing to healthcare or other regulated industries.

Compensation and Logistics

• Engagement type: 1099 contractor
• Location: Fully remote, LATAM
• Working hours: US timezone overlap required
• Compensation: Commensurate with experience, designed to compete with top-tier remote compensation