[Hiring] Paid Ads Specialist @Remote Talent LATAM

Role Description

We’re looking for a hands-on, analytical Paid Ads Specialist to manage and optimize our client’s paid advertising campaigns across multiple platforms. This role is ideal for someone who understands e-commerce performance marketing, takes initiative in identifying opportunities, and can translate campaign data into actionable recommendations that drive business results.

Key Responsibilities

• Paid Advertising Management
  • Own and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and Microsoft Ads (Bing).
  • Manage monthly advertising budgets of up to $100,000, ensuring spend is strategically allocated toward the highest-performing channels and campaigns.
  • Develop, launch, manage, and optimize campaigns to maximize ROAS, revenue, and profitability.
  • Manage Google Shopping, Performance Max, Search, Display, and remarketing campaigns.
  • Oversee Meta prospecting, retargeting, catalog, and dynamic product advertising campaigns.
  • Identify opportunities to expand advertising efforts into new platforms, including ChatGPT Ads and other emerging AI-driven advertising channels.
  • Continuously evaluate campaign structures, bidding strategies, audience targeting, and budget allocation.
• Performance Optimization & Strategy
  • Monitor and optimize key performance indicators, including ROAS, CPA, CPC, CTR, conversion rates, and customer acquisition costs.
  • Analyze campaign performance to identify inefficiencies, wasted ad spend, and opportunities for improvement.
  • Develop strategies to scale successful campaigns while maintaining profitability.
  • Conduct ongoing A/B testing of ad creatives, messaging, audiences, landing pages, and bidding strategies.
  • Collaborate with internal marketing and eCommerce teams to align paid advertising efforts with product promotions, inventory availability, seasonal demand, and business objectives.
  • Make strategic recommendations based on actual business performance, not just platform-reported metrics.
• Product Feeds & eCommerce Advertising
  • Manage and optimize product feeds within Google Merchant Center, Meta Commerce Manager, and Microsoft Merchant Center.
  • Identify opportunities to improve Shopping campaign performance through product titles, descriptions, categorization, and feed segmentation.
  • Understand how product margins, inventory availability, and product performance influence advertising strategy.
  • Develop product-specific advertising strategies for high-priority brands, product categories, and individual SKUs.
  • Work with internal teams to troubleshoot product disapprovals, feed issues, and advertising policy restrictions.
• Reporting & Analytics
  • Provide clear, actionable reporting on advertising spend, revenue, profitability, and campaign performance.
  • Utilize GA4, Google Tag Manager, and platform reporting tools to validate campaign performance and conversion tracking.
  • Ensure accurate tracking of purchases, revenue, and other key conversion events.
  • Identify attribution discrepancies between advertising platforms and actual eCommerce performance.
  • Present recommendations for improvements, budget shifts, and growth opportunities.
  • Maintain transparency around advertising spend and the business results generated.

Qualifications

• 3–5+ years of hands-on paid advertising experience, preferably in an eCommerce environment.
• Demonstrated experience managing monthly advertising budgets of 50,000–100,000 or more.
• Strong proficiency in Google Ads, Meta Ads Manager, and Microsoft Advertising.
• Proven ability to manage and optimize Google Shopping and Performance Max campaigns.
• Strong understanding of eCommerce advertising strategies, including product feeds, remarketing, audience segmentation, and customer acquisition.
• Experience working with Google Merchant Center and managing large product catalogs.
• Proficiency with GA4, Google Tag Manager, and conversion tracking.
• Ability to analyze advertising performance and translate data into actionable strategies.
• Strong understanding of ROAS, customer acquisition costs, conversion rates, and advertising profitability.
• Ability to independently manage advertising campaigns, identify problems, and implement solutions.
• Excellent communication skills and the ability to clearly explain performance, challenges, and opportunities.

Nice-to-Have

• Automotive aftermarket industry experience is a major plus, especially in diesel performance, truck parts, accessories, or automotive eCommerce.
• Experience advertising complex product catalogs with vehicle fitment requirements (Year, Make, Model).
• Familiarity with automotive aftermarket brands, product categories, and customer purchasing behaviors.
• Experience managing advertising for Shopify-based eCommerce businesses.
• Knowledge of feed optimization platforms such as GoDataFeed, DataFeedWatch, or similar tools.
• Experience with advanced conversion tracking, Enhanced Conversions, and Meta Conversions API.
• Familiarity with profit-based bidding strategies and contribution margin optimization.
• Experience with ChatGPT Ads, AI-driven advertising placements, or emerging conversational advertising platforms is a significant plus.
• Experience scaling multi-channel paid advertising programs while maintaining or improving profitability.

Benefits

• 100% remote work environment.
• First 90 days: Part-time, 20 hours per week, under a contractor agreement.
• After 90 days: Transition to a full-time, 40-hour-per-week position.
• Schedule: Flexible within U.S. business hours.
• Compensation: $25 USD per hour, open to negotiation depending on experience.
• U.S. holidays OFF.
• Full-time PTO and benefits available after transitioning to full-time.

Company Description

This position is open to candidates who are both based and residing in Latin American (LATAM) countries, such as Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Applicants based outside LATAM, including those in the United States or other regions, will not be considered. Resumes must be submitted in English, and applications that do not meet these criteria will be automatically rejected.