[Hiring] Marketing Head @Luke Coutinho Holistic Healing Systems Private Limited

Role Description

This is a remote position.

• Core Strategy Development: Lead the creation of holistic content and digital marketing strategies that align with both short- and long-term company objectives, ensuring every initiative supports sustainable growth in the wellness sector.
• Website and Revenue Optimization:
  • Drive monthly LMS purchases (excluding advanced courses) by expanding the course portfolio, executing effective promotions and positioning LMS as a strong value offering within LCHHS ecosystem.
  • Scale advanced LMS programs that require higher consideration, deeper engagement, and premium positioning, while protecting brand value and client experience.
  • Increase inbound program leads through optimized website journeys and content enhancements that drive direct enrollment.
  • Grow the consults vertical by strengthening traffic, visibility and conversion through collaboration across sales, SEO, content and digital.
• Team Leadership and Execution:
  • Direct digital marketing and creative teams in designing and launching comprehensive, end-to-end campaign strategies that deliver measurable results.
  • Build high-performing email campaigns that enhance engagement, support launches and drive brand and revenue goals.
  • Design and execute lead nurture journeys to improve qualification and support sales conversions across all categories of clients.
  • Provide strategic brand inputs for partnerships and collaborations, ensuring alignment with positioning and goals.
  • Lead the creative and execution teams to deliver content, design and digital requirements with discipline, accuracy and brand alignment.
• New Projects and Strategic Initiatives:
  • Strategic direction, scoping and guidance on new initiatives.
  • Support onboarding of new experts to ensure integration with brand, quality of content and consistency of client experience.
• PR for LCHHS: Provide strategic inputs to PR efforts to maintain consistency of messaging and meet business objectives.

Qualifications

• Excellent verbal and written communication skills.
• Proven expertise in developing content and digital marketing strategies aligned with business goals.
• Strong analytical abilities to research trends, measure KPIs, and optimize campaigns for ROI.
• Demonstrated experience leading digital and creative teams in remote environments.
• Advanced knowledge of relevant digital platforms.
• Proficiency in marketing tools and automation.
• Expertise in identifying collaborations, negotiating deals, and expanding into new wellness markets.

Requirements

• Educational Qualification: Bachelor/Master degree in Marketing, or a related field.
• Work Experience: 12 - 15 years of proven experience in Marketing.