[Hiring] Marketing Growth Specialist @Jm Test Systems

Role Description

Our customers rely on us for the equipment and services that keep their operations safe and running. We’re looking for a Marketing Growth Specialist to help more of them find us, and to give them reasons to keep coming back.

You’ll own the work that turns online interest into revenue:

• Paid search, SEO, marketing analytics, and website and eCommerce conversion.
• Dig into the data, find where the customer journey breaks down, test fixes, and scale what works.
• Work from our Baton Rouge headquarters with the Marketing Manager, sales teams, and branch leaders.
• Set performance goals and build the reporting leadership uses to make decisions.

This role suits someone who enjoys both the numbers and the creative side of marketing, and who’s curious enough to learn technical products and the industries that depend on them. In your first year, success means:

• Steadily improving lead-to-opportunity conversion.
• Building repeatable playbooks for core campaigns, such as calibration renewals and rental promotions.
• Delivering reporting that marketing and sales leaders trust and use.

Qualifications

• A bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field, or equivalent experience.
• 3+ years in digital or growth marketing with proven results in paid acquisition, analytics, or conversion optimization, including hands-on Google Ads and budget management.
• Working knowledge of GA4, Google Search Console, SEO fundamentals, and A/B testing, plus strong Excel or Google Sheets skills for reporting and dashboards.
• Experience with HubSpot, Salesforce, Marketo, or a similar CRM or marketing automation platform.
• Strong analytical and writing skills: you can turn data into clear recommendations and write copy that converts, while managing several campaigns and stakeholders at once.

Requirements

• Experience in B2B, industrial, or technical services marketing, especially test and measurement, electrical products, or the Oil & Gas, Utilities, or Chemical sectors.
• Experience with SQL, WordPress/WooCommerce, Looker Studio, Hotjar, CallRail, Klaviyo, or LinkedIn/YouTube advertising.

Benefits

• Medical, dental, and vision insurance.
• HSA with employer contribution.
• Paid time off and company holidays.
• 401(k) retirement plan with company matching.
• Company-paid life insurance.
• Supplemental insurance policies.
• Training and development opportunities.
• Opportunities for continued growth within JM Test Systems.

Company Description

JM Test Systems is a multi-division test, measurement, calibration, repair, and electrical safety company serving industrial, utility, and energy customers across the U.S. and Canada. Through equipment sales, rentals, calibration, onsite testing, and electrical safety lab services, we support the contractors, utilities, EPC firms, and OEMs that keep critical infrastructure running.