[Hiring] Senior Growth Marketing Manager @Geeks on Site

Role Description

Otte Polo Group is looking for a results-driven Senior Marketing Manager with direct experience in the Home Services industry to lead and execute integrated marketing strategies across our portfolio of service businesses. This role will drive qualified leads, customer acquisition, and measurable revenue growth.

This opportunity is designed for a seasoned, hands-on marketing leader. The ideal candidate has managed multi-channel campaigns for residential service businesses, can guide specialists and agencies, and knows how to optimize marketing investments based on ROI.

We want someone who can:

• Build and execute comprehensive marketing strategies across multiple brands.
• Identify opportunities to increase lead generation, customer acquisition, and revenue.
• Diagnose underperforming marketing channels and implement corrective actions.
• Lead and optimize paid media, SEO, content marketing, email marketing, and other digital acquisition channels.
• Align marketing initiatives with sales objectives and business growth priorities.
• Manage marketing budgets and allocate resources based on measurable returns.
• Build and lead a high-performing marketing team.
• Tie marketing investments directly to pipeline growth, customer acquisition, and revenue outcomes.
• Build and optimize local, service-area marketing campaigns that generate calls, booked appointments, and revenue.

This is not a purely strategic or theoretical role. This is execution + leadership + growth + ROI accountability.

Qualifications

• 5–7+ years of progressive marketing experience, including substantial digital marketing, performance marketing, and growth strategy experience.
• 2+ years leading marketing teams, specialists, agencies, or cross-functional marketing initiatives.
• Direct marketing experience with Home Services businesses such as HVAC, plumbing, pest control, appliance repair, residential technical support, electrical services, residential cleaning, or comparable in-home services.
• Experience marketing to U.S. consumers is strongly preferred, but relevant Home Services experience in other countries is accepted.
• Proven track record of developing and executing marketing strategies that generate measurable revenue growth.
• Demonstrated experience managing marketing budgets and optimizing investments based on ROI.
• Strong understanding of performance marketing and paid media.
• SEO and organic growth.
• Ability to collaborate with U.S.-based leadership and maintain sufficient overlap with U.S. business hours.
• Has a proven understanding of how Home Services companies acquire customers through local search, paid media, calls, and booked appointments.
• Customer acquisition and funnel optimization.
• Brand positioning and market expansion.
• Experience managing marketing initiatives across multiple brands, business units, or service lines.
• Strong analytical capabilities and proficiency with marketing reporting and attribution tools.
• Experience with platforms such as Google Analytics 4, Google Ads, Meta Ads Manager, Google Search Console, and CRM/marketing automation systems.
• Ability to translate marketing performance data into actionable business decisions.
• Excellent English communication skills, both written and verbal.

Requirements

• Own and execute the overall marketing strategy across all brands within Otte Polo Group.
• Develop annual and quarterly marketing plans aligned with company revenue objectives.
• Lead, mentor, and develop marketing specialists, agencies, and external partners.
• Establish clear KPIs tied to lead generation, customer acquisition, conversion rates, and revenue.
• Identify growth opportunities across existing and new markets.
• Build scalable marketing processes, reporting structures, and performance accountability.
• Partner with executive leadership to prioritize initiatives and allocate marketing resources.
• Oversee and optimize multi-channel digital marketing initiatives, including:
• Search Engine Optimization (SEO)
• Paid Search and PPC campaigns
• Social Media Advertising
• Content Marketing
• Email Marketing and Marketing Automation
• Local SEO, Google Business Profile, and Google Local Services Ads where available and relevant
• Geographically targeted campaigns, call tracking, and service-booking conversion optimization
• Conversion Rate Optimization (CRO)
• Website Performance and Landing Page Optimization
• Develop and oversee lead generation campaigns targeting relevant customer segments.
• Develop campaigns suited to residential services, including local search, location-specific landing pages, call-driven acquisition, and repeat-customer marketing.
• Ensure websites, landing pages, and digital assets are optimized for user experience and conversions.
• Collaborate with SEO, content, design, and technical teams to improve acquisition performance.
• Test new marketing channels, messaging, and campaign strategies.
• Remain actively involved in campaign analysis, troubleshooting, and optimization when needed.

Benefits

• Full ownership of marketing strategy and execution across multiple brands.
• Direct impact on revenue growth and strategic business decisions.
• Opportunity to influence customer acquisition and market expansion strategies.
• Clear opportunity to develop toward a Marketing Director role as the organization grows, based on performance and business needs.
• Opportunity to manage and optimize marketing investments across multiple channels.
• Access to marketing tools, analytics platforms, and specialized resources.
• Ability to propose and justify growth investments based on measurable business outcomes.
• Flexibility to test new channels and optimize resource allocation.
• Fully remote role.
• Work with a fast-moving, execution-focused leadership team.
• Opportunity to collaborate with teams across multiple companies and markets.
• Opportunity to shape the marketing direction of a growing multi-brand organization.
• Exposure to executive-level strategy and business growth decisions.
• Ability to build and scale marketing teams and processes.
• Potential for expanded executive leadership responsibilities as the organization grows.
• Low bureaucracy.
• Fast decision-making.
• Direct communication with executive leadership.
• Results over micromanagement.
• High accountability and ownership.
• Reporting directly to the President.