[Hiring] Growth Marketing Specialist @Muck Rack

Role Description

We're looking for a detail-obsessed, fast-learning Growth Marketing Specialist to help us turn muckrack.com into a high-performing growth engine. You'll build the pages our campaigns run on, and you'll own the analytics that inform the strategy. You’ll focus on web production from turning briefs and Figma files into live, fast, well-structured pages and on measurement and optimization with GA4 and Google Tag Manager, attribution, and A/B testing.

What you'll do

• Web production & project management
  • Build and release landing pages, templates, and new site sections in our CMS, working from Figma files and campaign briefs.
  • Coordinate with design, content, product marketing, and engineering to get work into a sprint plan based on a quarterly roadmap.
  • QA every launch across browsers and devices before it goes live.
  • Protect site health on every release: redirects, canonical tags, metadata, page speed, and accessibility basics.
• Web analytics & optimization
  • Own Google Analytics 4 and Google Tag Manager by remediating what's broken, then build and maintain a clean event taxonomy, dataLayer, and conversion tracking in partnership with Marketing Ops and Analytics teams.
  • Make campaign attribution trustworthy: UTM governance, channel definitions, and being the person who can answer where a given session came from.
  • Run our A/B testing program end to end with hypotheses, variants, instrumentation, and next steps.
  • Turn analytics into digestible insights for marketing stakeholders.

How success will be measured in this role

• Analytics we trust: conversions attributed correctly, reporting that reconciles, and no measurement outages.
• Campaign pages launched on schedule, with marketers increasingly able to launch and update pages themselves.
• A running A/B testing cadence with clear learnings and real iteration.
• No SEO or tracking regressions introduced by site launches.

Qualifications

• 2–4 years in web production, digital marketing, growth marketing, or marketing operations.
• Hands-on experience building pages in a modern CMS or visual site builder like Contentful, WordPress, HubSpot, Webflow or similar.
• Hands-on experience in Google Tag Manager and Google Analytics 4, you've built tags, triggers, and events yourself.
• Comfortable with HTML and CSS, and able to read and adapt simple JavaScript.
• You understand funnels, and you have a point of view on why pages convert or don't.
• Proactively incorporate AI tools into day to day work to improve productivity and accelerate delivery.

Requirements

• Experience with A/B testing or personalization tools (Webflow Optimize, VWO, Optimizely, Convert).
• Experience with B2B SaaS marketing sites.
• Familiarity with HubSpot, Marketo, or Salesforce forms and lead routing.

Interview Overview

• 30 min interview with a member of our Talent Team.
• A 1 hour zoom interview with the hiring manager.
• Peer interviews with several team members.
• 30-minute Bar Raiser.

Travel & Team Engagement Expectations

This role requires up to 10% travel for team collaboration, customer engagements, and company events. Attendance at our annual company offsite (typically held in Mexico) is expected.

Salary

For roles based in North America, we offer a competitive salary range aligned with local market value.

• The base salary for this role in Canada is between 76,000 - 86,000 CAD.
• The base salary for this role in the United States is between $65,000 - $75,000.

Benefits

• Remote Work, Forever: Fully distributed team with a permanent remote setup.
• Home office stipend, phone and internet reimbursement, coworking membership.
• Virtual and in-person team bonding (lunches, events, competitions).
• Transparent & Fair Compensation: Competitive geo-neutral pay in the U.S.
• Annual reviews to ensure equity and market alignment.
• Standardized bonus or commission structure.
• 401(k) with employer contributions.
• Equity opportunities.
• Health & Wellness: Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents.
• 100% premium coverage for individuals on high-deductible plans.
• 24/7 Virtual Care and Employee Assistance Program.
• Employer-funded HSA contributions and other pre-tax benefits.
• Quarterly wellness stipend and free Headspace subscription.
• Time Off & Family Benefits: 4+ weeks of PTO, plus paid sick and mental health days.
• 13 paid holidays with the option to swap for personal days.
• Up to 16 weeks of fully paid parental leave.
• Learning and Development: Transparent pathways for internal mobility and promotion.
• Bi-annual performance reviews, team workshops, and leadership training.
• Unlimited access to Coursera and O’Reilly.
• 2 additional PTO days annually for learning and development.
• Inclusive, Customer-First Culture: Commitment to equity and valuing diverse perspectives.
• Agile, founder-led company focused on collaboration and innovation.
• Trusted by 3,000+ companies worldwide.