Role Description
Weβre hiring a Growth Manager to take ownership of how we acquire and convert users across our platform. This is a hands-on, experiment-driven role for someone who has scaled acquisition funnels in fast-moving environments and wants to apply that skill set to a product with real human impact.
The domain youβll operate in:
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Our users are cancer patients and healthcare providers.
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The conversion funnel is unique; it moves from initial awareness through consent, medical record collection, clinical prescreening, and ultimately enrollment into a trial.
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You donβt need to come from healthcare to succeed here, but you do need to be excited about learning a complex funnel and finding creative ways to move people through it.
What Youβll Own:
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Acquisition & Funnel Optimization:
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Own the full user acquisition funnel from first touchpoint to conversion.
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Identify where users drop off, form hypotheses, and run experiments to improve conversion at every stage.
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Build and maintain growth dashboards tracking funnel performance, cohort behavior, and unit economics.
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Optimize for quality of conversions, not just volume.
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Understand which acquisition channels and segments produce the highest-value users.
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Channel Diversification & Experimentation:
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Design, launch, and measure rapid experiments across multiple channels: partnerships, organic and content marketing, community building, product-led growth, referral programs, and paid media.
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Treat paid advertising as one tool in the kit, not the default.
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Systematically explore and validate new acquisition channels.
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Build a repeatable experimentation framework: hypothesis β test β measure β scale or stop.
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Growth Strategy & Cross-Functional Collaboration:
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Develop and own the growth strategy, working directly with the CEO and senior leadership to align acquisition goals with business objectives.
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Collaborate with product, operations, and engagement teams to ensure growth experiments are operationally feasible and user experience is seamless.
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Provide strategic direction and coordination to team members involved in campaign execution and digital marketing.
What Success Looks Like:
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Measurable improvement in cost per acquisition and cost per qualified conversion within the first 6 months.
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Improved stage-by-stage conversion rates backed by documented experiments and learnings.
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A scalable growth playbook and experimentation framework the organization can build on.
Qualifications
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3β6 years of experience in growth marketing, performance marketing, or user acquisition in a fast-paced, data-driven environment.
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Demonstrated track record of designing and executing experiments that moved key business metrics (conversion, retention, revenue).
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Strong understanding of full-funnel thinking: you work in conversion rates, cohort analysis, and unit economics.
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Hands-on proficiency with analytics and experimentation tools (e.g., Google Analytics, Mixpanel, Amplitude, Optimizely, or equivalent).
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Ability to work across both paid and organic acquisition channels with a systematic test-and-learn approach.
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Excellent communication skills in English; comfortable presenting strategies and results to C-level leadership.
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Self-starter who thrives with autonomy, moves fast, and is comfortable with ambiguity.
Nice to Have
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Background in gaming, consumer apps, marketplaces, or other high-velocity user acquisition environments.
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Experience in healthcare, health-tech, or regulated industries.
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Familiarity with multi-sided platforms (connecting multiple user types).
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Working knowledge of SQL or data visualization tools.