[Hiring] Marketing Director @The People Brand

Role Description

We're looking for a Marketing Director to run our marketing engine across both sides of the business: design-minded consumers and our trade program, which is our biggest growth priority. You'll own performance across paid, email and SMS, and on-site, and make sure every dollar earns its keep. This is a hands-on leadership role.

• Set strategy, lead a small team and partners, and stay close to the numbers and the work.
• Your first priorities are profitable performance marketing, building a clear, well-run team, and growing trade.

What you'll do

• Own performance marketing.
• Set budgets and allocation across Google, Meta, affiliates, and other paid channels, with gross profit after variable costs as the measure of success.
• Build marketing for our trade program.
• Manage the full marketing budget, plus vendor and partner contracts and renewals.
• Build campaigns where creative testing drives results, and work with our creative team to brief, test, and learn.
• Lead email, SMS, and lifecycle for both consumer and trade audiences.
• Own promotions with merchandising, within agreed margin guardrails.
• Oversee organic social and reviews, including Instagram, Pinterest, and Trustpilot.
• Run affiliates end to end, from partner performance to editorial and publisher relationships.
• Build trusted measurement with finance and our data team, across channels and customer types.
• Own go-to-market and the marketing calendar.
• Manage and develop email and SMS, creative, copy, and agency partners.

What success looks like in year one

• Profitable growth across our marketing channels.
• A stronger trade program, with marketing as a real driver of new trade relationships.
• Trusted measurement that the whole business uses to make decisions.
• A team that's clear on priorities and growing in its roles.

Qualifications

• 7+ years in e-commerce marketing, with at least 3 years leading performance marketing and managing budgets.
• Hands-on experience with Google Ads, Meta, and affiliates, and a track record of growing profitably, not just growing revenue.
• Experience marketing to B2B or trade audiences (designers, architects, hospitality, or other professional buyers).
• A strong partnership with finance, having owned a marketing P&L or budget.
• Real understanding of how creative drives performance today.
• A strong eye for design and brand.
• Comfort with data, including GA4 and BigQuery or similar tools.
• Experience managing and developing a small team and outside partners.

Bonus

• Experience in home, furniture, or design-led retail.
• Email and SMS on Klaviyo.
• Organic social on Instagram and Pinterest.
• A builder's mindset.

Salary

$150,000 - $200,000 a year

Additional Information

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.