[Hiring] Director of Marketing @Essential HR

Role Description

Intellitix is looking for a strategic, hands-on, and results-driven Director of Marketing to own our marketing strategy and execution from start to finish. This leader will set the direction, prioritize the highest-impact initiatives, build and run campaigns, measure performance, and continually improve results.

With a focused budget and lean resources, this role requires a pragmatic growth marketer who can create meaningful market visibility and generate qualified demand through smart, measurable investments. You will be accountable for turning marketing into a reliable contributor to lead generation, qualified pipeline, customer acquisition, and brand recognition.

Working closely with Sales, Product, Operations, and Executive Leadership, you will translate business goals into an integrated go-to-market plan and personally drive its delivery.

What You'll Lead

• Own the full marketing lifecycle: develop strategy, set priorities, execute programs, measure impact, and optimize continuously.
• Build and execute an integrated lead-generation plan that increases qualified leads, pipeline, and conversion in partnership with Sales.
• Increase Intellitix’s visibility and credibility in priority industries through differentiated positioning, thought leadership, content, partnerships, events, SEO, PR, and targeted digital programs.
• Prioritize budget and internal capacity toward the highest-return initiatives; test, learn, and reallocate investment based on performance.
• Remain hands-on in campaign development, content, digital channels, reporting, and agency/vendor management as needed.
• Establish clear definitions and shared accountability with Sales for lead quality, follow-up, conversion, and pipeline impact.
• Collaborate with Product on positioning, messaging, launches, pricing support, and competitive differentiation.
• Establish marketing KPIs, dashboards, and reporting that link activity to leads, pipeline, revenue, and brand visibility.
• Build, coach, and develop a lean, high-performing marketing team and external partner network.
• Monitor customer insights, market trends, and competitive activity to identify practical growth opportunities.

Qualifications

• Proven experience leading marketing teams in a SaaS, technology, or high-growth B2B environment.
• A strong track record of developing and executing demand generation and go-to-market strategies that drive measurable business growth.
• Experience partnering closely with Sales, Product, and Operations to align marketing with revenue objectives.
• Strong understanding of digital marketing, content strategy, product marketing, brand development, and marketing operations.
• Experience managing marketing budgets, agencies, and marketing technology platforms.
• Excellent leadership, communication, coaching, and stakeholder management skills.
• Strong analytical and strategic thinking skills with a data-driven approach to decision making.

Success in This Role

In your first 6-12 months, you will:

• Build a high-performing marketing organization with clear priorities and accountability.
• Increase marketing's contribution to qualified pipeline and revenue.
• Strengthen the Intellitix brand across our target industries and markets.
• Improve alignment between Marketing, Sales, Product, and Operations.
• Implement scalable processes, reporting, and programs that support long-term growth.
• Establish marketing as a trusted strategic partner across the organization.

Benefits

As a remote-first company, Intellitix gives their employees the opportunity and autonomy to work from anywhere in the US or Canada with access to event experiences and a competitive compensation package.