[Hiring] Senior Director, Marketing @Repairify

Role Description

The Sr. Director, Marketing, ROD, will be the marketing leader for Repair OnDemand, owning marketing strategy, budget, and results across the business. This role will build and lead marketing across the Repair OnDemand portfolio of products.

• Repair Exchange:
  • Launch Repair Exchange in year one in new markets and drive transaction volume.
  • Identify who uses the Exchange and why, finding the levers that actually move volume on both sides of the marketplace.
  • Turn findings into a repeatable launch playbook for each new market, including field and experiential programs.
• Mobile Tech RX:
  • Launch Mobile Tech RX’s detailing vertical and grow pipeline in year one.
  • Bring the detailing offer to market, convert new detailing businesses, retain customers, and build lead generation.
• Set the brand strategy, budget, and plan:
  • Set brand strategy, budget, and plan across all three businesses in year one.
  • Define how each brand is positioned and allocate marketing dollars effectively.
• Responsibilities:
  • Build practical playbooks, clear ownership, and a consistent operating cadence.
  • Partner with Product and Engineering to turn recurring exceptions and manual tasks into product improvements and automated workflows.
  • Measure manual effort per job and reduce it as the marketplace grows.
  • Own demand generation end to end: paid, email and lifecycle, content, events, partner programs, and sales enablement.
  • Plan and run market launches for Repair Exchange, including local field and experiential programs.
  • Lead go-to-market for new products and verticals, starting with vehicle detailing on Mobile Tech RX.
  • Define positioning and messaging for each brand and keep it consistent across web, sales materials, and campaigns.
  • Manage agency partners: set scope, hold them to results, and decide what stays in-house.
  • Own the marketing tech stack and reporting; set up dashboards to track performance.
  • Work closely with sales, product, and customer success leaders to ensure marketing is tied to revenue.
  • Lead and develop a marketing program manager, and engage in hands-on work on campaigns, copy, and analysis when needed.
• Other Duties:
  • This job description is not designed to cover all possible activities, duties, or responsibilities required of the employee.
  • Duties, responsibilities, and activities may change at any time with or without notice.

Qualifications

• Bachelor’s degree
• 10+ years in B2B marketing, including at least 5 leading marketing for a business unit or company end to end: strategy, budget, team, and measurable revenue results.
• A track record of growing a marketplace or two-sided platform.
• Experience in vertical SaaS or marketing to small and mid-sized businesses, ideally owner-operators.
• Strong in demand generation and the data behind it.
• Hands-on with marketing automation (HubSpot or similar), paid media, and email.
• Experience managing agencies and a lean team.
• Clear, direct communicator who can make the case for a budget to executives and write a sharp email to a customer.

Requirements

• Automotive, aftermarket, dealership, or field services experience is a plus, not a requirement.

Company Description

The Company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, or any other status protected under applicable federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. The company will also consider qualified applicants with criminal history in a manner compliant with federal, state, and local laws.