[Hiring] Director of Lifecycle Marketing @Rula

Role Description

We are seeking a strategic, data driven, and savvy marketing leader to own Lifecycle Marketing and lead our Lifecycle Marketing team. In this role you’ll own the lifecycle marketing strategy for our patient and provider audiences and be responsible for bringing it to life. This spans a patient’s entire lifecycle with us:

• Nurturing them from their initial interaction with us to meeting their treatment goals.
• Ensuring providers have a delightful, supported, and clinically-sound experience.

This role involves:

• Launching new programs within lifecycle marketing.
• Testing around all elements of lifecycle to drive improvements.
• Coordinating closely with core product and strategy & operations teams.
• Collaborating extensively across the marketing team to tell the Rula brand story.

The ideal candidate is incredibly excited about lifecycle marketing, loves running strategic A/B testing programs, is obsessed with continuous improvement, and enjoys building things cross-functionally. This person will play an important role in our continued growth.

Qualifications

• 10+ years of experience in marketing.
• 4+ years of experience in a leadership people manager role.
• 5+ years experience with complex consumer lifecycle marketing across email, SMS, and push.
• Proven track record of partnering with and influencing senior leadership across Product, Engineering, Operations, and Analytics/Finance.
• Experience managing marketing budgets, forecasting ROI, and driving significant improvements in key business unit economics.
• Demonstrated success designing and scaling multi-channel lifecycle marketing strategies.

Requirements

• Self starter, has elevated complex, but new lifecycle programs (1 -> 100).
• Experience with lifecycle marketing for an ongoing or high frequency services type business.
• Experience defining email/SMS/push governance.
• Experience at a fast paced mid/later stage startup or growth company.
• Experience navigating highly regulated industries (e.g., Healthcare, FinTech).

Benefits

• 100% remote work environment.
• Working hours to support a healthy work-life balance.
• Attractive pay and benefits with full transparency of pay ranges.
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA.
• 401(k) plan access.
• Generous time-off policies, including 2 company-wide shutdown weeks each year.
• Paid parental leave for all parents.
• Employee Assistance Program (EAP) supporting mental and physical health.
• Quarterly department stipend for team-building activities.
• Community and employee resource groups fostering a sense of belonging.
• Home office stipend and monthly stipend for internet or cell phone expenses.
• Wellness at Rula program with year-round wellness initiatives.

Company Description

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.