[Hiring] Marketing Consultant @Kainos

Role Description

As Interim Healthcare Marketing Consultant at Kainos, reporting to the Marketing Director, Digital Services, and with a dotted line to the Head of Sales for Healthcare, you will develop and deliver integrated marketing plans that support the growth ambitions of the Healthcare Sector. Working closely with Sales, Account Teams, Alliances, Digital, Content, Events and strategic partners including AWS and Microsoft, you will translate commercial priorities into effective marketing activity that builds reputation, strengthens stakeholder engagement, supports strategic accounts and contributes to growth.

You will lead the planning, activation and optimisation of multi-channel campaigns across the buyer journey, ensuring campaigns are aligned to sector priorities, customer needs and commercial objectives. You will use your healthcare market knowledge and marketing expertise to identify opportunities, shape messaging, support account-based marketing initiatives and drive measurable outcomes.

As a trusted marketing partner, you will build strong relationships across the business, influencing stakeholders and coordinating specialist teams to ensure successful delivery against agreed objectives.

Key Responsibilities

• Develop and maintain a strong understanding of the healthcare market, including NHS, public research and life science priorities, healthcare policy, digital transformation programmes and emerging market opportunities.
• Create, own and implement integrated campaign plans aligned to commercial priorities for the Healthcare sector.
• Define target audiences, messaging and channel strategy, ensuring campaigns and targeted account-based marketing (ABM) initiatives are set up for successful execution.
• Manage campaign budgets and ensure delivery is on time and within budget.
• Lead the end-to-end activation of integrated, multi-channel campaigns to drive reputation, demand generation and sales progression.
• Work closely with Sector Leads, Client Directors, Account Teams and Sales teams to support strategic account development, stakeholder engagement and sales progression.
• Align marketing activity to strategic account plans, identifying opportunities to strengthen customer relationships, expand stakeholder coverage and accelerate priority opportunities.
• Support account-based marketing (ABM) activity for key accounts, ensuring campaigns, content, events and engagement programmes are tailored to account priorities and commercial objectives.
• Work closely with Marketing Operations, Alliances and Partner Marketing to measure campaign effectiveness, optimise performance and maximise return on investment.
• Identify opportunities to work with strategic partners, including AWS and Microsoft, to deliver joint campaigns, events and growth initiatives.

Qualifications

• Strong understanding of the UK healthcare landscape, including NHS organisations, healthcare policy, digital transformation priorities and the healthcare procurement environment.
• Experience developing and delivering integrated marketing campaigns that drive business results and support complex healthcare buying cycles.
• Experience engaging senior healthcare stakeholders, including clinical, operational, digital and executive audiences, and aligning marketing activity to strategic account priorities.
• Experience developing and delivering account-based marketing (ABM), stakeholder engagement or strategic account programmes within complex healthcare organisations.
• Experience identifying healthcare market insights and translating them into campaigns, thought leadership and content that support sector positioning, stakeholder engagement and commercial growth.
• Experience partnering with Sales and Business Development teams to generate, progress and convert pipeline opportunities.
• Experience managing agency, partner and supplier relationships to deliver marketing outcomes.

Requirements

• Degree or Higher in Marketing, Communications, or a similar relevant discipline.
• Experience delivering co-marketing campaigns with strategic partners such as AWS, Microsoft or other technology partners.
• Experience marketing technology, data or digital transformation services within healthcare organisations.
• Understanding and experience of using Demandbase.

Company Description

At Kainos we use technology to solve real problems for our customers, overcome big challenges for businesses, and make people’s lives easier.

We build strong relationships with our customers and go beyond to change the way they work today and the impact they have tomorrow.

Our two specialist practices, Digital Services and Workday, work globally for clients across healthcare, commercial and the public sector to make the world a little bit better, day by day.

At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive.