Role Description
We’re looking for a Marketing Campaign Manager to join our high-growth B2B SaaS company with a primary focus on customer expansion with support for other revenue channels. In this role, you’ll specialize in developing and executing campaigns aimed at cross-selling to our customer base while also supporting select demand generation initiatives focused on new logo acquisition or channel partners. The ideal candidate has experience across multiple channels including:
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Webinars
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Trade shows
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Email marketing
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Channel marketing
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Social selling
You’ll own customer cross-sell and expansion motions along with customer retention and advocacy; helping to drive experiences that turn customers into long-term champions. You’ll partner closely with Customer Expansion Sales, Product Marketing, and Operations to translate customer insights into impactful marketing programs to drive growth across the customer base. This role reports to the Senior Director of Demand Generation and plays a key part in driving expansion revenue and customer advocacy. As a new role at TeamDynamix, you’ll have the opportunity to help shape and build the customer marketing function while creating programs that help customers succeed and grow with us.
Qualifications
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5+ years of experience in B2B marketing, preferably in high-growth SaaS or enterprise software
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Proven experience supporting a high-growth company through customer marketing, event marketing, or demand generation
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Experience supporting virtual events, webinars, or user conferences (ZoomWebinar, Webex Events, etc.)
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Familiarity with marketing automation and CRM platforms (Pardot, HubSpot, Marketo, Salesforce, etc.)
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Strong collaboration and communication skills; ability to work cross-functionally and command a room when necessary
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Robust project management and campaign execution skills
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AI-forward early adopter with strong AI usage skill set and examples
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Strong copywriting skills with the ability to QA your own work
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Data-driven mindset with experience measuring marketing impact
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Deep knowledge of the customer journey and the ability to translate customer needs, challenges, and goals into meaningful marketing programs
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Must be willing to travel up to 20% for conferences, trade shows, and company events
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Flexible to help support campaigns across Marketing as the need arises; “one team” mentality
Requirements
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Building a marketing campaign from scratch, from ideation to execution, with consideration to long-term corporate strategies
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Experience creating messaging or journey mapping for IT, technology, or enterprise software audiences
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Additional helpful software skills: Asana, Demandbase, Sendoso, Canva, Outreach, Sprout Social
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Must be highly analytical and proficient with Excel
Benefits
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Competitive compensation that reflects employees’ skills and contributions.
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Comprehensive health insurance plans.
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Wellness programs that promote physical and mental well-being.
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Traditional and Roth 401(k) savings options with company match.
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Remote-first with flexible working hours.
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Prioritized work-life balance, with 15 observed days off in addition to PTO.
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Family-friendly policies including paid parental leave.
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Paid life insurance, short-term, and long-term disability insurance.
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Regular acknowledgement of achievements with recognition programs.
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Counseling services and resources for personal and professional challenges.
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Transparent communication about company goals, strategy, and performance.
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Regular feedback sessions and performance reviews.
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Anti-bias and anti-harassment training programs.
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Trust and autonomy in decision-making within your role.
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Work environment that encourages you to be your authentic self.
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Flat management structure with approachable leaders who want to hear your feedback.
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Backed by two private equity firms that invest in high-growth private companies across North America.