[Hiring] Marketing & Brand Manager @Thrivelab

Role Description

This is a remote position.

Heroship is seeking a multi-talented, growth-driven Marketing Manager to lead provider education, lifecycle marketing, and content for our clinic and telehealth partners across medications, biologics, and our Agentic Healthcare Operating System. Reporting directly to the Chief Marketing Officer (CMO), this individual will play a pivotal role in building deep, durable relationships with providers — educating them clinically, commercially, and operationally so they grow with us and stay with us.

This is a hybrid creative, analytical, and relationship-driven role for someone who understands how to teach, nurture, and retain a sophisticated provider audience. You will be building education funnels, owning the partner lifecycle, producing meaningful content, and measuring everything — all with the goal of helping our clinics and telehealth partners scale their impact.

Qualifications

• 5+ years in lifecycle marketing, education/enablement, content, or email/CRM, ideally within healthcare, telehealth, life sciences, or B2B/SaaS.
• Hands-on experience with Zoho Campaigns / Zoho CRM or an equivalent marketing automation and CRM platform.
• Proven success building education or enablement programs and owning customer/partner lifecycle and retention.
• Skilled at translating complex clinical or technical subject matter into clear, credible, audience-appropriate content.
• Analytical mindset — comfortable owning retention, activation, and engagement metrics end to end.
• Exceptional organizational and communication skills.
• Confident, collaborative, and proactive; thrives in a fast-moving, high-growth environment.

Requirements

• Design and own provider education funnels across three tracks: clinical (protocols, formulations, biologics, safety), business (clinic operations, margin, scaling), and marketing (patient acquisition and retention for our partners).
• Build the journey from first touch to certified, activated provider — mapping content, sequencing, and milestones at each stage.
• Develop onboarding curricula, enablement kits, and reference materials that get clinics and telehealth partners productive on the Heroship platform quickly.
• Translate complex clinical and platform capabilities (medications, biologics, agentic AI workflows) into clear, credible, provider-facing education.
• Partner with Clinical, Product, and Pharmacy teams to keep education accurate, compliant, and current.
• Track funnel performance: enrollment, completion, time-to-activation, and downstream retention impact.
• Own the full provider and partner lifecycle: onboarding, adoption, expansion, retention, reactivation, and win-back.
• Build relationships by adding value — lead with education and outcomes, not promotion.
• Design lifecycle programs that drive net revenue retention and reduce churn across active clinic and telehealth accounts.
• Identify at-risk accounts early using engagement and usage signals; build proactive intervention plays.
• Create expansion paths that move partners across Heroship’s offering — medications, biologics, and platform modules.
• Maintain a rolling lifecycle calendar of touchpoints, education milestones, and value-driven campaigns.
• Produce meaningful, high-value content that supports our clinics and telehealth partners — clinical explainers, operational playbooks, marketing templates, and outcome stories.
• Own the content calendar and publishing cadence across owned channels (email, resource hub, social, partner portal).
• Create educational short- and long-form content that builds authority and trust with a provider audience.
• Develop co-marketing and enablement assets partners can use to grow their own patient base.
• Ensure all content is accurate, on-brand, and compliant with HIPAA, CAN-SPAM, and medical/pharmaceutical marketing standards.
• Repurpose flagship content into formats that extend reach across the partner lifecycle.
• Manage all email and lifecycle campaigns in Zoho Campaigns / Zoho CRM, including onboarding, education, nurture, and reactivation flows.
• Build and optimize provider-to-activation journeys with personalized CRM segmentation.
• Own all flows: acquisition, onboarding, nurture, expansion, retention, and win-back.
• Track and report core metrics — open rate, CTR, conversion, activation, and retention — to the CMO.
• Maintain deliverability best practices, list hygiene, and segmentation strategy.
• Ensure compliance with HIPAA, CAN-SPAM, and medical marketing standards.
• Build a weekly marketing dashboard for leadership covering education funnels, lifecycle health, content, and email performance, with actionable recommendations.
• Track retention, activation, expansion, and engagement across the partner base.
• Identify bottlenecks, wins, losses, and growth opportunities across the lifecycle.
• Forecast growth and retention targets and track progress against goals.
• Design and adapt branded assets using Canva, CapCut, or Adobe Express to maintain a clean, modern, and credible identity.
• Maintain an organized master folder structure with naming conventions, version control, and archival.
• Ensure team members and partners have correct access to current asset libraries (logos, templates, brand kits, education materials).
• Own the master marketing timeline, ensuring 95%+ of deliverables are met on schedule.
• Serve as quality control for all brand expressions across channels.

Benefits

• Base Salary: $100,000 to $120,000 annually, commensurate with experience, paid bi-weekly.
• Performance Bonus & Equity: Eligible for a performance bonus; structure to be finalized once lifecycle and retention benchmarks are set. Performance-based equity grant available as outlined during the offer process.
• Company-sponsored healthcare and company-prescribed medications at no cost.
• 40% discount on all company products.
• Paid time off and holidays in accordance with company policy.
• Remote-first work environment.