[Hiring] Managing Digital Strategist @Forward Blue

Role Description

Forward Blue is a grassroots-funded progressive PAC that raises money and builds power for bold Democrats across the country and turns out low-propensity young voters. We're hiring a Managing Digital Strategist to lead our digital program. You will set the strategy, own the revenue and list-growth goals, manage the calendar and the people who execute it, and report results directly to the Digital or Operations Director. This is a cycle role with the opportunity to become permanent, with an estimated end date of November 31, 2028.

What you'll own

• Strategy and goals
  • Build the annual and monthly digital plan: revenue targets, list-growth goals, and the calendar of pushes, deadlines, and rapid-response windows.
  • Forecast revenue by channel and month, then track actuals and adjust the plan when results move.
  • Decide where our attention and budget go across email, SMS, list growth, and new channels.
• Program execution
  • Own the email and SMS calendar and every send on it, from concept to final QA.
  • Set and enforce production standards: segmentation rules, suppressions, QA checklists, and approval steps.
  • Write and edit high-stakes copy yourself, and set the house voice for the rest of the team.
  • Lead rapid response when news breaks, including nights and weekends.
• Testing and data
  • Run a standing testing roadmap across copy, asks, formats, audiences, cadence, and send times.
  • Own reporting to the Executive Director: weekly dashboards, campaign readouts, and a quarterly program review.
• List health and growth
  • Own deliverability and inbox placement, including sender reputation, list hygiene, and bulk-sender compliance.
  • Run onboarding, reactivation, recurring-donor, and sunset programs.
  • Plan and evaluate paid list growth, with cost-per-acquisition and payback targets.
• Team, vendors, and platforms
  • Manage and develop junior staff and interns, including assigning work, giving feedback, and reviewing their drafts and builds.
  • Manage digital consultants and vendors: scopes, budgets, targets, and performance reviews.

Qualifications

• 4 to 5 cycles (or 6+ years) in digital fundraising for campaigns, PACs, committees, advocacy groups, or digital firms.
• At least one cycle owning an email or SMS fundraising program, or running a client book at a firm, with responsibility for revenue goals.
• Hands-on fluency in at least one mass email platform or CRM (ActionKit, NGP/EveryAction, Action Network, Switchboard, or similar).
• A record of running A/B tests and turning results into strategy.
• Deliverability experience: diagnosing inbox placement problems and fixing them.
• Experience managing staff, consultants, or vendors.

Requirements

• Experience with seven- or eight-figure digital fundraising programs.
• Broadcast SMS strategy and compliance experience.
• Paid list growth and acquisition budgeting.
• SQL or a BI tool for self-serve analysis.
• Experience leading a platform migration.

This role is probably not a fit if

• Your experience is mainly paid media, social, communications, or press.
• You have supported a program but never owned its goals and results.
• You want to set strategy without touching production.
• You have fewer than four cycles of digital fundraising experience.

Benefits

• Employer-paid Platinum health, dental, and vision coverage.
• Generous paid vacation and sick leave.
• Flexible hours outside peak periods.
• Home office stipend.
• 100% remote, open to candidates anywhere in the United States.

Company Description

At Forward Blue, we’re building a team as bold and diverse as the movement we’re fighting for. We’re looking for creative thinkers, problem-solvers, and passionate advocates — especially young folks, people of color, and LGBTQ+ individuals — to join us.