[Hiring] Manager - Web Strategy and Performance @Central Queensland University

Role Description

CQUniversity is seeking an experienced Manager in Web Strategy and Performance to join our high-performing Digital Experience Team within the Global Brand and Marketing Directorate. This critical marketing leadership role is responsible for delivering CQU’s web strategy – driving strategy, strengthening governance and optimising performance across key digital platforms.

• Lead a multidisciplinary team working across content governance, SEO and SEM, analytics, UX, accessibility, and product design.
• Collaborate closely with colleagues in various marketing disciplines, IT, digital content and external partners.
• Enhance findability, user experience, compliance, and conversion across key journeys, from awareness to enquiry.
• Drive work using data-driven insights, scalable systems, and a deep understanding of modern, user-centred website performance.

Qualifications

• Proven experience developing and delivering web strategies that align with organisational goals and meet user needs.
• Deep understanding of web governance, accessibility (WCAG 2.2), SEO, SEM, and digital best practices.
• Experience applying user-centred product design principles to create engaging, effective digital experiences.
• Demonstrated ability to lead a multidisciplinary team and manage complex digital initiatives across content, UX, SEO, SEM, and analytics.
• Strong analytical and problem-solving skills with the ability to turn data into actionable insights to improve digital performance.
• Exceptional communication and stakeholder engagement skills, with the ability to advocate for user needs and influence decision-making.

Requirements

• Appointment to this role is subject to satisfactory pre-employment checks, which may include a National Police Check and/or Working with Children Check (where applicable).
• The successful candidate may be required to demonstrate that they meet the “fit and proper person” criteria as required under applicable legislation and regulatory frameworks (including ASQA requirements where relevant).

Benefits

• 17% superannuation (with the choice to join an award-winning superfund)
• 5.4 weeks annual leave (incl. Christmas and New Year closure)
• 10 days personal/sick leave, plus 5 days carer’s leave
• 7.25 hours engaged service leave
• Fantastic professional and career development opportunities
• Up to 26 weeks (six months) paid parental leave
• Access to an Employee Assistance Program and Fitness Passport

Company Description

CQUniversity is committed to creating a workplace where everyone feels respected, supported and empowered to succeed regardless of background or ability.

• We advance reconciliation through our Stretch Reconciliation Action Plan (RAP), First Nations Workforce Strategy, and First Nations Cultural Competency Framework.
• We actively promote awareness and understanding of non-visible disabilities through our Disability-Informed Action Plan and as a recognised member of the Hidden Disabilities Sunflower Program.
• CQUniversity is committed to providing an accessible, equitable and inclusive recruitment and selection process.