[Hiring] Manager, Web Strategy and Digital Experience @St. George's University

Role Description

Medforth Global Healthcare Education is seeking a Manager, Web Strategy and Digital Experience to own the strategy, content and performance of the websites of St. George’s University (SGU) and Rocky Vista University (RVU). This role is a high-impact individual contributor role during a significant period of digital transformation, responsible for building and leading a continual web roadmap, setting clear priorities that position the website to support enrollment goals and objectives.

The Manager will collaborate with Marketing, Content, Analytics, IT, the SEO agency and other external partners to implement new digital capabilities, support content strategies and continually improve the digital student journey. This position will also play an important role in improving website performance, technical SEO, content discoverability and conversion.

The ideal candidate has a strong background in web content strategy and management, with working knowledge of technical search engine optimization (SEO) and the ability to lead answer engine optimization (AEO).

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Web Development, Web Design, Computer Science, UX/UI Design or a related field, or equivalent professional experience
• 5 or more years of experience in web content management, web strategy, SEO or digital marketing, preferably within a marketing or digital experience organization
• Demonstrated experience leading or contributing significantly to a website redesign or large-scale digital transformation
• Demonstrated experience building and carrying out a web strategy or roadmap
• Strong experience in web content strategy, including content audits, information architecture, content modeling and governance at scale
• Strong command of SEO fundamentals, including on-page optimization, technical SEO, keyword strategy, internal linking and structured data (schema markup)
• Working knowledge of answer engine optimization (AEO)
• Experience managing websites with enterprise-level content management systems
• Proficiency with tools such as Google Search Console, Google Analytics 4 (GA4), SEMrush or Ahrefs
• Understanding of web accessibility standards (WCAG), Core Web Vitals and website performance basics
• Understanding of UX/UI design principles, usability and how websites are designed and built
• Strong project coordination skills
• Exceptional written communication and editorial judgment
• Strong problem-solving and organizational skills

Requirements

• Develop and own a multi-year web roadmap for SGU and RVU that aligns with enrollment, marketing and institutional priorities
• Define web strategy, goals and success measures, and report progress to senior leaders
• Lead website campaign initiatives and incoming requests from requirements gathering through design, development, testing and launch
• Prioritize incoming website requests and coordinate available design and development resources
• Build business cases and recommendations for new website capabilities, tools and investments
• Evaluate competitor and peer institution websites for emerging design, functionality and optimization opportunities
• Work with IT and Marketing Technology on content management system (CMS) enhancements
• Serve as the content strategy lead for the website redesign
• Lead a full content audit of existing web properties
• Lead large-scale content migration, restructuring and cleanup
• Own web content strategy
• Establish content governance frameworks
• Define content models, reusable components and page templates within the CMS
• Drive large-scale content production
• Partner with Marketing Technology, CRM and customer data platform (CDP) teams
• Lead implementation of technical SEO best practices
• Guide keyword research, on-page optimization and content gap analysis
• Lead answer engine optimization (AEO) and generative engine optimization (GEO)
• Build structured content frameworks that improve machine readability
• Define and own key performance measures for content
• Use analytics and user behavior data to identify improvements
• Monitor and improve page speed, Core Web Vitals, mobile responsiveness, accessibility and overall technical health
• Prepare clear performance reports and recommendations for senior leadership
• Oversee the day-to-day design, front-end development, maintenance and continuous improvement of the SGU and RVU websites
• Manage website operations, enhancements and development priorities across SGU and RVU
• Serve as the primary day-to-day contact for website strategy, design, development and technical optimization
• Manage third-party agencies and development partners
• Coordinate website quality assurance, production deployments, issue triage and post-launch validation
• Work with Marketing, Content, Recruitment, Admissions, Analytics, IT and Marketing Technology

Benefits

• Salary range: $100,000–$120,000 per year
• Final salary offered may vary based on factors such as job-related knowledge, skills, experience, location, and education

Company Description

USS is an equal opportunity employer. As such, it is company policy to fill positions with qualified candidates regardless of race, color, sex (including sexual orientation and gender presentation), age, religion, ancestry, national origin, citizenship status, pregnancy, marital status, medical condition, genetic information, disability, status in the Uniformed Services of the United States (including veteran status) or status as a victim of domestic violence, except where there is a bona fide occupational qualification.