Role Description
We’re looking for a strategic, decisive paid marketing leader to own Co-Marketing Paid Media strategy and operations in the US as it pertains to supporting Co-Marketing Merchant priorities. This role will support +20 strategic campaigns across $XXM covering CPG, Restaurant, and New Vertical industries. You will set the operating model, make the decisions that keep the campaign on track against launch timing, ROAS performance, and advertisers commitments. You will be the voice of Paid in cross-functional forums, arriving with data, a clear point of view and a recommendation, and you will lead agency and platform partners as the single accountable owner.
This is your opportunity to influence and own a Paid marketing function as a lead, touching channel decision making and strategy with Director + visibility.
You’re excited about this opportunity because you will…
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Own the end to end paid marketing operations, from intake and planning through launch, in-flight management and recap.
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Make independent decisions on campaign operations and bring a clear recommendation to cross-functional discussion: For example channel mix, creative, and optimization strategies.
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Problem Solving: When there are unknowns, be the central driver to align on things like budgets, partnership commitments, and required approvals.
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Lead agencies and platform partners such as our Media Agency, Meta and The Trade Desk, from brief to delivery.
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Drive strategic projects end to end, including building channel playbooks, process revamps and the test-and-learn agenda.
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Lead and develop a team of 2 (with opportunity to scale), delegating ownership of processes and planning capacity against the campaign calendar.
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Must have experience interacting with AI tools (e.g., Claude, ChatGPT, etc.) and the ability to learn new tools quickly.
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Leadership Communication Opportunity: Keep leadership and partners informed with proactive updates, early risk flags and escalations that come with a proposed solution.
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Deliver recap reports and performance readouts with a clear narrative and benchmarks, ready for Marketing and Sales review.
Qualifications
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5-8 years of experience in paid media, performance marketing, campaign management or marketing operations.
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Experience managing agencies and paid channels such as CTV/OLV, programmatic, paid social, and DOOH.
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Strong command of campaign measurement, including ROAS, benchmarking and root cause analysis of performance.
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Track record of owning cross-functional projects and decisions without direct authority.
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Sound judgment on when to decide, when to align and when to escalate.
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Excellent written and verbal communication, with examples of leadership-ready updates and recommendations.
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Experience building and scaling processes, trackers and playbooks.
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[Preferred] Experience in CPG, QSR or marketplace co-marketing, and with tools such as Sigma, iSpot or Monday.com.
Benefits
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Comprehensive health benefits.
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401(k) plan with employer matching.
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16 weeks of paid parental leave.
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Wellness benefits.
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Commuter benefits match.
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Paid time off and paid sick leave in compliance with applicable laws.
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Medical, dental, and vision benefits.
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11 paid holidays.
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Disability and basic life insurance.
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Family-forming assistance.
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Mental health program.