[Hiring] Growth Marketing Manager @CLEAResult

Role Description

Owns go-to-market (GTM) execution and account-based marketing/account-based sales (ABM/ABS) programs for a defined set of target utility accounts; building positioning, messaging, and campaigns for assigned service lines under the strategy set by the Senior Director, Growth Marketing, and directly promoting CLEAResult's solutions and products to those accounts in support of our broader solutions and business development (BD) goals. We're building this program from the ground up, so there's real room to shape how GTM and ABM/ABS work here. There is also a defined backlog of capabilities and solutions already waiting on enablement support, so there is shippable work from week one.

Key Responsibilities

• Build positioning, messaging, and value propositions for assigned service lines.
• Design and run ABM/ABS programs for target utility accounts: identify priority accounts jointly with Sales, build account-specific content and campaigns, and track engagement and pipeline impact.
• Build sales-enablement materials and training for the sales and programs teams.
• Partner with Market Intelligence on competitive landscape data and incorporate their findings into messaging.
• Lead thought-leadership programs (webinars, expert video, blogs) tied to target-account priorities.
• Partner with the Digital Marketing Manager on paid digital execution, the Lead Designer on creative needs, and the Content Marketing Manager on written content, to support ABM/ABS campaigns.

Qualifications

• 5+ years of B2B product or solutions marketing experience.
• Demonstrated experience building positioning and messaging for technical or service-based offerings.
• ABM/ABS program experience strongly preferred, including account selection, account-specific campaign build, and engagement tracking.
• Experience marketing into long, complex, committee-driven buying cycles.
• Experience working account research and intent data into account strategy.
• Strong writing ability. This role writes positioning, it does not only brief it.
• Comfort working directly with sales-facing stakeholders on account strategy.
• Utility or energy-industry knowledge a plus.

Requirements

• Resume.
• One writing sample: a positioning document, messaging framework, or sales enablement asset you authored.
• An example of one named-account program you ran and what it produced.

DOT Requirements

• If applicable, meet all DOT qualification requirements and comply with all applicable federal, state, and local transportation regulations.

Benefits

• Medical, Dental, and Vision Insurance; we also offer a company-paid health care concierge service to help navigate our health plan to make the best decisions for you and yours.
• 401(k) with company match.
• Paid vacation, sick, personal and parental leave time.
• Paid Volunteer Time: giving back to our communities is important to us.
• Employee Recognition Program – convert your recognition points into gift cards.
• Employee Assistance Program – offers benefits to help you manage daily responsibilities.
• Access to on-demand training courses to advance further in your career.

Equal Opportunity Employer

As an Equal Opportunity Employer, we are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant’s race, color, religion, national origin, marital status, age, sex, gender identity, sexual orientation, status as a qualified individual with a disability or protected veteran, or any other protected status.