[Hiring] Manager, Digital Marketing @Pearl

Role Description

At Pearl, we're redefining customer acquisition by combining the power of performance marketing with emerging AI-driven advertising technologies. We're looking for a Manager, Digital Marketing who is passionate about innovation, thrives on experimentation, and is excited to shape the future of digital advertising.

In this hands-on individual contributor role, you'll spearhead the development and growth of ChatGPT Ads as an emerging customer acquisition channel, while driving strategic initiatives across Google Ads and Microsoft Ads. You'll bring together your PPC expertise, analytical thinking, and AI-powered automation to uncover new growth opportunities, optimize campaign investments, and deliver measurable business impact.

You'll have the opportunity to pioneer new advertising strategies, experiment with evolving AI technologies, and influence how we acquire customers in an increasingly AI-driven world. Collaborating closely with Marketing, Analytics, and Engineering teams, you'll turn innovative ideas into scalable, data-driven acquisition strategies that drive business growth.

What You’ll Do

• Own and Scale ChatGPT Ads:
  • Own the ChatGPT Ads channel end to end, including campaign structure, budgets, bidding, and growth targets.
• Build with AI:
  • Build agents to create and optimize ads, and use internal AI tools to create new landing pages and funnel experiences to test.
• Run Structured Tests:
  • Run structured tests on bidding, context hints, ad formats, and landing pages.
• Understand Conversational Advertising:
  • Understand how advertising in a conversational environment differs from traditional keyword-based platforms such as Google and Microsoft, particularly around user intent, conversation context, relevance, and decision-making moments.
• Make Data-Driven Investment Decisions:
  • Use data to determine which campaigns, verticals, messages, and intents warrant additional investment.
• Embrace Experimentation:
  • Be highly analytical and comfortable operating in a rapidly evolving advertising platform where best practices are still being developed, proactively testing hypotheses rather than relying solely on established playbooks.
• Lead Strategic Projects on Google Ads and Microsoft Ads:
  • Take charge of assigned strategic projects focused on optimization and growth across Google Ads and Microsoft Ads.
• Drive Audience and Keyword Research:
  • Conduct thorough audience and keyword research and analysis to identify opportunities to optimize SEM campaigns, using audience/keyword research tools, search query data, and competitive research.
• Manage Budgets with Smart Bidding:
  • Use smart bidding strategies to manage the SEM/PPC budget effectively, track spend, and make sure it aligns with objectives and delivers the right ROAS.
• Analyze Campaign Performance:
  • Use Google Ads, Excel, SQL, Power BI, Google Analytics, and similar tools to analyze key metrics, including conversions, revenue, margin, and ROAS.

Qualifications

• 6–10 years of work experience in digital marketing.
• Significant experience with one or more of Google Ads, Microsoft Ads, YouTube, or Meta Ads.
• Hands-on use of LLMs (ChatGPT, Claude, Gemini, or similar) in day-to-day PPC work, including prompting, building custom agents, and automating tasks such as ad copy, keyword research, and performance analysis.
• Advanced proficiency in Excel, including VLOOKUP and Pivot Tables.
• Strong analytical skills to interpret PPC data, identify trends, and make data-driven decisions.
• Comfort with Google Analytics, marketing technologies, conversion tracking, and tag management.
• Basic understanding of web technologies (HTML, CSS, JavaScript, etc.), scripting (Python, Google Ads scripts), platform APIs, and MCP/agent tools.
• Curious and quick to learn, energized rather than slowed by new platform features.
• Takes initiative and owns outcomes.

Education

• Nice to Have: Hands-on experience in SQL.

Our Commitment to an Inclusive Workplace

We welcome people from all backgrounds who seek the opportunity to help build a future where professional services are readily available to all. If you have curiosity, passion, and a collaborative spirit, come work with us. Pearl is committed to an inclusive workplace. Pearl is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.

AI Disclosure & Informed Consent

Artificial intelligence (AI) technology may be used during the hiring process to record, transcribe, analyze, and rank interview responses. By submitting your application and participating in the interview process, you acknowledge and consent to the use of AI technology in the hiring process.