[Hiring] Ads Director @Fountain Forward

Role Description

This is a remote position.

Ads Directors are responsible for leading the effectiveness and evolution of the Paid Ads department through strategic leadership, team development, quality standards, innovation, experimentation, and scalable improvements. Their focus extends beyond individual accounts to improving how the department operates, develops capabilities, maintains quality, and creates better outcomes for dealers.

Core Responsibilities:

• Department Leadership
  • Establishing and maintaining Ads quality standards.
  • Defining expectations for team performance and development.
  • Supporting team development and career progression.
  • Identifying skill gaps and development opportunities.
  • Supporting capacity planning and workload balancing.
  • Coaching Ads Strategists and Ads Specialists.
  • Removing operational blockers that limit team performance.
• Innovation and Experimentation
  • Testing new advertising opportunities.
  • Evaluating new platform features and capabilities.
  • Supporting controlled experiments.
  • Measuring effectiveness.
  • Identifying scalable opportunities.
  • Identifying opportunities to improve advertising performance and efficiency.
• Department Evolution
  • Improving Ads processes and operating models.
  • Creating scalable frameworks.
  • Identifying opportunities to improve efficiency and performance.
  • Supporting adoption of successful strategies and processes.
  • Ensuring the department continues evolving.
  • Ensuring successful improvements can be adopted consistently across the department.
• Advanced Problem Solving
  • Supporting Ads Strategists with complex challenges.
  • Providing advanced platform expertise.
  • Helping solve problems that require deeper experimentation or strategic thinking.
  • Identifying opportunities that impact multiple accounts or the department.
  • Supporting strategic situations that require additional expertise or department-level perspective.
• Knowledge Scaling
  • Ensuring successful strategies and experiments become repeatable.
  • Reviewing and improving documentation.
  • Supporting training and enablement.
  • Helping create consistency across the department.
  • Reviewing and approving scalable processes and frameworks developed by the Ads team.
• Department Evolution Accountability
  • Ads department evolution.
  • Innovation direction.
  • Scalable improvements.
  • Development of team capabilities.
  • Ads department standards and quality.
  • Team development and career progression.
  • Capacity and operational effectiveness.
  • Long-term improvement of advertising outcomes.
• Channel Leadership
  • Maintains broader department-level platform expertise and provides leadership across platform specializations.
  • Supports complex challenges and ensures strategic and operational consistency across the department.

Qualifications

• Strong understanding of digital advertising platforms, including Google Ads, Meta Ads, and other automotive advertising technologies.
• Demonstrated ability to lead and develop teams.
• Strong analytical skills with the ability to translate performance data into strategic decisions.
• Strong understanding of performance marketing principles and dealership objectives.
• Ability to manage competing priorities, team capacity, and department-level initiatives.
• Strong communication skills with the ability to influence cross-functional teams.
• Ability to create structure, improve processes, and drive operational improvements.
• Ability to coach and develop team members at different skill levels.

Requirements

• Experience leading paid media teams or digital marketing teams.
• Experience managing cross-functional initiatives.
• Experience building scalable processes, frameworks, and training programs.
• Experience in automotive advertising or dealership marketing preferred.
• 5+ years of experience in paid media, digital advertising, or performance marketing preferred.
• Experience using performance data to identify opportunities and improve outcomes.
• Experience collaborating with Analytics, Client Success, Product, and Operations teams.
• Strong leadership mindset focused on accountability, development, and continuous improvement.

Benefits

• Remote-First Culture: Work from home—or anywhere in the world. We value results, not where you log in from.
• Flexible Schedule: We offer flexibility in your daily schedule (within reason) to help you do your best work while maintaining a healthy work-life balance.
• Unlimited Paid Time Off: Enjoy an unlimited vacation policy with just two weeks’ notice and manager approval. We also offer paid sick days because your well-being matters.
• Parental Leave: We understand the importance of supporting our team members during significant life events. Our maternity and paternity leave policy ensures you can prioritize your growing family without added stress.
• Room to Grow: We’re a fast-growing company with massive opportunities for upward mobility. As we grow, you grow with us.
• Professional Development: Get access to training in digital marketing, advertising, and leadership to sharpen your skills and advance your career.
• Quarterly Performance Bonuses: Earn bonuses based on your performance and contributions to the company’s success.
• Paid Referral Program: Earn rewards for referring great talent to join our team!
• Health & Fitness Reimbursement (upon tenure): Get support for health insurance or a gym membership—because your well-being matters.