[Hiring] Lifecycle Marketing Manager @BodyBio

Role Description

The Lifecycle Marketing Manager owns BodyBio's customer lifecycle strategy and its results across the full customer journey — from lead capture and first purchase through subscription, retention, and winback — within the broader company brand and marketing framework. This position translates annual goals set with the VP of Marketing into a lifecycle roadmap and is accountable for growing conversion, repeat purchase, subscription retention, and customer lifetime value. The role directs BodyBio's email and subscription agencies, which handle build and deployment across email, SMS, and push, and partners with the Content Strategist to ensure every lifecycle touchpoint is consistent and aligns with overarching content and lifecycle marketing strategy.

Key Performance Indicators

• Subscription retention: active subscriber growth, monthly churn rate, and cancellation save rate.
• Lifecycle revenue: email/SMS share of DTC revenue and repeat purchase rate.
• Acquisition efficiency: lead-to-first-purchase conversion.

Qualifications

• 5+ years in lifecycle, retention, or CRM marketing in DTC, including at least 2 years in a subscription or replenishment business.
• Track record of directing agencies to measurable retention or revenue outcomes.
• Working fluency in Klaviyo or a comparable ESP, an SMS platform (e.g. Attentive or Postscript), and a subscription platform — enough to audit and challenge agency work.
• Comfortable with cohort and retention analysis; can build lifecycle reporting without dedicated analyst support.
• Experience with supplement, health, or other claims-regulated copy preferred.

Requirements

• Pre-purchase journey ownership: Define and continuously optimize the pre-purchase journey architecture — welcome series, education flows, browse and cart abandonment, and re-engagement of unconverted leads.
• Lead capture and nurture: Manage lead capture touchpoints (sign-up forms, pop-ups, opt-in offers) and the prospect nurture sequences that follow.
• Paid and owned channel alignment: Coordinate with the VP of Brand and Marketing and performance marketing partners.
• Owned-channel conversion monitoring: Own reporting on how efficiently email, SMS, and push convert prospects into first-time customers and subscribers.
• Lifecycle journey ownership: Own the end-to-end lifecycle program — onboarding, engagement, cross-sell, churn prevention, and winback.
• Winback program: Own the winback program grounded in BodyBio's own data.
• Churn prevention: Design and prioritize churn-prevention interventions triggered by behavioral signals.
• Cross-sell and expansion: Plan and own cross-sell and expansion campaigns across the BodyBio portfolio.
• Subscription health monitoring: Monitor subscription health metrics weekly.
• Channel strategy: Set the approach for email, SMS, and push.
• Segmentation management: Own segmentation hygiene.
• Channel expansion: Own thoughtful growth of the reachable audience.
• Brand standards: Ensure every lifecycle touchpoint reflects the BodyBio brand at its highest expression.
• Commercial calendar coordination: Represent lifecycle in commercial planning.
• On-site lifecycle expression: Coordinate with web/digital partners on the on-site expression of lifecycle strategy.
• Agency leadership: Own the relationships with BodyBio's email agency and subscription agency.
• Agency performance and budget: Track agency deliverables against scope and manage agency spend against budget.
• Retention testing: Own the retention and lifecycle testing roadmap.
• Performance consolidation: Consolidate agency reporting into a monthly lifecycle performance summary.
• Lifecycle reporting cadence: Own weekly and monthly lifecycle reporting.
• Test and learning log: Maintain a running log of lifecycle test hypotheses, results, and decisions.
• Team reporting: Prepare and present the lifecycle section of marketing team reviews and planning sessions.

Benefits

• First 90 days: audit of all active flows, segments, and agency scopes completed; prioritized lifecycle roadmap approved by the VP of Marketing; weekly subscription health reporting in place.
• First 12 months: agreed KPI targets met; testing program running continuously with documented decisions; agency scopes and spend aligned to roadmap priorities.