[Hiring] Lifecycle Marketing Lead @SonderMind Careers
Mar 21, 2025 - SonderMind Careers is hiring a remote Lifecycle Marketing Lead. đź’¸ Salary: $108,000 - $135,000 per year. đź“ŤLocation: USA.
Role Description
We are seeking a strategic, data driven, and savvy marketing leader to own Lifecycle Marketing. In this role you’ll own the lifecycle marketing strategies supporting our patient, provider, and payer audiences and will be responsible for executing to bring these critical communications to life.
- Design and implement comprehensive lifecycle marketing strategies and tactics in iterable across email, SMS, push notifications, and in-app messaging to engage patients, providers, and payers.
- Write captivating subject lines, compelling email copy, and persuasive calls-to-action that resonate with our audience.
- Create and own the experimentation roadmap, leveraging data to drive continuous improvement in campaign performance.
- Execute and optimize A/B testing for campaign elements such as creative, targeting, format, and timing to improve engagement and conversion rates.
- Leverage segmentation and personalization strategies to tailor messaging based on audience demographics, behaviors, and healthcare needs.
- Monitor, analyze, and report on campaign performance metrics, translating insights into actionable recommendations for future initiatives.
- Collaborate cross-functionally with product, design, analytics, and clinical teams to align marketing campaigns with organizational goals and new product launches.
- Develop playbooks and frameworks to streamline campaign processes and elevate the overall quality of marketing efforts across the team.
- Ensure compliance with HIPAA and other regulatory requirements in all communications.
- Measure and report the impact of lifecycle marketing efforts, sharing key learnings and strategies with internal stakeholders and leadership.
- Lead cross-channel integration efforts, ensuring seamless experiences for patients and providers across all touchpoints.
- Stay ahead of industry trends, continuously seeking innovative tactics to enhance lifecycle marketing performance and deliver exceptional user experiences.
- Continuously test and optimize push and SMS messaging strategies alongside email campaigns.
- Align lifecycle initiatives with new product launches and organizational goals.
- Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar.
Qualifications
- 8+ years of lifecycle and email marketing experience
- Experience directly working in or with Payer/Health Plans is a plus
- Excellent writing, communication, and presentation skills
- A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce) a plus
- Expert at building end-to-end campaigns/assets in standard MarTech (e.g. Iterable)
- Strategic and innovative mindset
- Exceptional project management skills, particularly in driving campaign and content production
- A passion for mental health with a key focus on always putting our members first
- Flexibility and adaptability when faced with ambiguity or change
- Exploratory mindset with passion for testing and learning to better enable marketing performance growth
- An ability to apply strong business judgment in high-stakes situations
- An obsession with detail
- A strong collaborator, ready to make an immediate impact
- Humble, hungry, and honest
Benefits
- The targeted salary range for this role is $108,000 - $135,000 per year.
- A commitment to fostering flexible hybrid work
- A generous PTO policy with a minimum of three weeks off per year
- Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate)
- Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options
- Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events.
- Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition which allows between 8-16 weeks of paid leave)
- 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary
- Travel to Denver 1x a year for annual Shift gathering
- Fourteen (14) company holidays
- Company Shutdown between Christmas and New Years
- Supplemental life insurance, pet insurance coverage, commuter benefits and more!
Application Deadline
This position will be an ongoing recruitment process and will be open until filled.
Equal Opportunity
SonderMind does not discriminate in employment opportunities or practices based on race, color, creed, sex, gender, gender identity or expression, pregnancy, childbirth or related medical conditions, religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
đź’¸
$108,000 - $135,000 per year
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 21, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
