[Hiring] Director, Performance Marketing @SonderMind Careers
Mar 17, 2025 - SonderMind Careers is hiring a remote Director, Performance Marketing. 💸 Salary: $185,000 - $200,000 per year. 📍Location: USA.
Role Description
The Director, Performance Marketing at SonderMind will architect and lead our cutting-edge performance marketing strategies. In this high-impact position, you'll have the unique opportunity to drive how people discover and engage with our mental health services.
- Drive client acquisition, retention, and revenue goals
- Build a high-velocity, data-driven growth engine
- Own consumer client acquisition strategy
- Drive growth through high-performance paid and organic media, including SEO, experimentation, and conversion rate optimization
- Craft comprehensive go-to-market strategies
- Contribute to company-wide decisions and improve mental healthcare accessibility
- Demonstrate analytical rigor, operational excellence, and strategic leadership
What your day-to-day looks like:
- Drive Data-Informed Decisions: Analyze performance metrics and guide your team in implementing strategic optimizations.
- Innovate for Growth: Identify and implement new approaches to increase client acquisition and retention.
- Shape Strategic Direction: Report key insights to stakeholders and executives.
- Lead SEO Initiatives: Spearhead enterprise-level SEO projects.
- Advance Marketing Analytics: Establish yourself as a thought leader in marketing analytics and attribution.
- Optimize website throughput: Lead CRO initiatives and optimize client touchpoints.
- Ensure Regulatory Compliance: Maintain the integrity of marketing efforts.
- Develop B2B Strategies: Create and execute effective B2B marketing plans.
- Foster Creative Collaboration: Work closely with Creative and Content teams.
What does success look like?
- New Active Client growth: Driving new clients through direct, paid, and organic channels.
- Increased efficiencies in Customer Acquisition Cost (CAC): Meeting or exceeding CAC goals.
- Conversion Rate Optimization (CRO): Increase conversion rates through testing.
- Improved LTV:CAC Ratio: Optimize CAC in advantageous areas.
- Efficient MQLs and SQLs: Drive cost-effective and qualified leads.
- Campaign Efficiency: Manage budgets for maximum value.
- Channel Expansion: Identify new, cost-efficient channels.
- Brand Growth & Recognition: Drive brand visibility and engagement.
- Team Leadership: Lead and mentor a high-performance marketing team.
Qualifications
- 10+ years of experience in performance marketing, with at least 3 years in a leadership role.
- Proven success in driving customer acquisition and ROI across digital channels.
- Deep expertise in SEO and organic search strategies.
- Strong background in utilizing analytics tools (e.g., Amplitude, Looker).
- Expertise in integrating data from multiple sources to track ROI and other KPIs.
- Proven ability to create and present detailed performance reports to executive leadership.
- Strong understanding of data privacy regulations and their impact on performance marketing.
- Experience in the healthcare or tech industries is a plus.
Benefits
- The anticipated salary rate for this role is between $185,000 - $200,000 per year.
- A commitment to fostering flexible hybrid work.
- A generous PTO policy with a minimum of three weeks off per year.
- Free therapy coverage benefits for employees enrolled in medical plans.
- Competitive Medical, Dental, and Vision coverage with HSA and FSA options.
- Employer-paid short-term, long-term disability, life & AD&D coverage.
- Eight weeks of paid Parental Leave.
- 401K retirement plan with 100% matching.
- Travel to Denver 1x a year for annual Shift gathering.
- Fourteen company holidays.
- Company Shutdown between Christmas and New Years.
- Supplemental life insurance, pet insurance coverage, commuter benefits, and more!
Application Deadline
This position will be an ongoing recruitment process and will be open until filled.
Equal Opportunity
SonderMind does not discriminate in employment opportunities or practices based on race, color, creed, sex, gender, gender identity or expression, pregnancy, childbirth or related medical conditions, religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
💸
$185,000 - $200,000 per year
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 17, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
