[Hiring] Lead, Retina Marketing @Harrow, Inc.

Role Description

Owns the IHEEZO® brand directly and is accountable for the full retina and in-office procedures franchise, including biosimilar adoption. Serves as the marketing counterpart to the Head, Sales—Retina, aligning strategy with the field. Includes launch readiness for new brands.

• Own the retina franchise strategy and the IHEEZO® brand plan; approve the plans for new product launch candidates and the other retina brands.
• Build biosimilar adoption: interchangeability education, payer substitution policy, and trust with retina specialists.
• Develop practice-economics messaging for buy-and-bill (J-codes, ASP, margin, inventory) with Market Access.
• Build programs for large retina groups and private-equity-backed retina platforms with the Head, Sales—Retina.
• Lead retina congress strategy (e.g., ASRS, AAO, Retina Society) and KOL programs.
• Lead and develop the Brand Marketer(s).
• Own retina demand forecasts, budget, and KPIs.
• Own omnichannel campaigns across personal and non-personal channels, including patient programs that drive awareness and adoption.
• Lead qualitative and quantitative market research to deepen understanding of customers, brands, and the market.
• Lead annual brand planning and long-range strategic planning for the franchise.
• Establish and lead a Field Input Team (FIT) with retina reps to test materials and messages.
• Work with Medical Affairs on KOL feedback to identify data gaps and inform evidence generation.
• Serve as the subject-matter expert and brand ambassador for the retina franchise and IHEEZO®, internally and externally.
• Partner with the Thought Leader/ProEd lead and maintain regular contact with thought leaders, influencers, and key stakeholder groups to gather insights and market intelligence, including spending time in the field with Sales to observe how materials and messaging are delivered and received in market.
• Build account-based marketing (ABM) programs for priority accounts (large retina groups, private-equity-backed platforms, and health systems) with the Head, Sales—Retina and Strategic Accounts.
• Plan and run full-funnel campaigns, from awareness and consideration through trial, adoption, and loyalty, with KPIs at each stage.

Qualifications

• Bachelor’s degree; 10+ years in pharma or biotech marketing, including 5+ in brand leadership.
• 3+ years marketing to retina specialists or in ophthalmology.
• Marketed a buy-and-bill injectable or biologic.
• Leadership of PRC/MLR review; has managed agencies and budgets.
• Ophthalmology, retina, or buy-and-bill experience required.
• Experience designing and running account-based marketing (ABM) programs for practice groups or B2B accounts.
• Track record of planning, executing, and measuring full-funnel marketing campaigns.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Preferred Qualifications

• Biosimilar launch or adoption experience.
• Experience with large or PE-backed practice groups/ASCs.
• Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.

Position Type

• Remote (U.S.)

Travel

• Approximately 30%

Compensation

• $195,000 Plus Bonus