[Hiring] Lead Creative Strategist @New Engen, Inc.

Role Description

Develop Performance-Driven Creative Strategy:

• Build creative and messaging strategies that help brands grow across digital channels, including Facebook, Instagram, TikTok, YouTube, and display.
• Develop clear frameworks that guide concept development, ensuring creative work is grounded in performance insights and designed to resonate with target audiences.

Serve as the Creative Strategy Lead for Clients:

• Participate in client meetings as Donut Studios’ in-house creative strategist for assigned accounts.
• Provide thoughtful guidance on creative direction, campaign opportunities, and platform-specific best practices.
• Help clients understand the strategic thinking behind recommendations.

Turn Audience Insights into Creative Direction:

• Analyze consumer mindsets, attitudes, and behaviors to inform compelling creative concepts.
• Translate these insights into actionable direction for internal teams, ensuring creative work connects with audiences and supports campaign objectives across the customer journey.

Partner with Media to Drive Creative Performance:

• Work closely with media counterparts to review campaign performance and identify opportunities to improve results.
• Use performance data, KPIs, and client feedback to refine creative strategies, optimize messaging, and guide future concept development.

Manage Creative Launch Pipelines:

• Coordinate closely with media partners to manage launch pipelines for assigned clients, ensuring deliverables are completed, reviewed, and shared on schedule.
• Maintain visibility into timelines and dependencies to keep campaigns moving forward efficiently.

Lead Creative Briefing and Project Management:

• Develop clear creative briefs and manage assignments for internal teams using tools like Asana and Slack.
• Ensure projects are well-scoped, expectations are clear, and teams have the context they need to produce high-quality creative work.

Ensure Quality and Brand Alignment:

• Review scripts, concepts, and final deliverables to ensure creative output meets client expectations, brand guidelines, and campaign goals.
• Maintain strong quality control across all deliverables before launch.

Strengthen Cross-Functional Collaboration:

• Build processes and workflows that support collaboration between creative, media, and client teams.
• Help ensure ideas, feedback, and performance insights move smoothly across teams so campaigns are executed efficiently and effectively.

Qualifications

• 6+ years of experience in paid social creative strategy, ideally at a digital marketing agency or in-house at a DTC brand.
• Strong instincts for direct response creative and platform-specific storytelling.
• Proven track record of leading client strategy and improving creative performance.
• Deep understanding of Meta, TikTok, YouTube, and other digital channels.
• Excellent communicator and collaborator who thrives in fast-paced, cross-functional environments.
• Confident briefing partner and creative reviewer with high attention to detail.

Requirements

• Proficiency with Asana, Notion, Slack, and Google Suite (especially Sheets).
• Familiarity with Figma or Adobe Creative Suite is a plus.
• Bonus points for experience with creative testing frameworks or building UGC programs.

Benefits

• Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D.
• 401k - Employer match.
• HSA - Employer contributes.
• Flexible Vacation & PTO plan.
• Paid Maternity / Paternity.
• Paid Holidays.
• Remote/Flex day schedule.
• Laid back office environment.
• The coolest team ;)
• Fun company events & off-sites.
• Salary Range: $80,000 - $90,000 USD annually.