[Hiring] Lead, CenterWell Onboarding Marketing @Humana

Role Description

The CRM Marketing Lead (Pod Lead) for Conditions Management Marketing serves as the operational leader of an assigned marketing pod, translating journey strategies into high-quality, scalable member experiences delivered through Adobe Experience Platform (AXP). This role drives pod execution, prioritization, and delivery while fostering a culture of accountability, collaboration, and continuous improvement.

• Identifies and communicates initiatives that enhance the positioning and offering of products and services to members.
• Performs multiple analytic functions, such as modeling data management or reporting solutions.
• Advises executives to develop functional strategies on matters of significance.
• Exercises independent judgment and decision making on complex issues regarding job duties and related tasks.
• Leads the day-to-day operations of the marketing pod, ensuring priorities are clear and work is effectively planned.
• Serves as the connector across strategy, analytics, business stakeholders, channel partners, and execution teams.
• Translates journey strategy into actionable plans and oversees execution within the Adobe Experience Platform.
• Owns pod prioritization, sprint planning, delivery management, dependency resolution, and stakeholder communication.
• Continuously identifies opportunities to improve team effectiveness, delivery predictability, and speed-to-market.
• Helps shape the future of Humana's marketing pod operating model by leading a high-impact team.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Technology, or a related field, or 4+ years of equivalent relevant experience.
• 5+ years of experience in lifecycle marketing, CRM marketing, customer engagement, marketing operations, journey orchestration, or related disciplines.
• 2+ years of experience leading agile teams, pods, or cross-functional initiatives.
• Experience managing complex, cross-functional workstreams with multiple stakeholders and competing priorities.
• Strong understanding of omni-channel marketing, customer journeys, personalization, and marketing automation.
• Demonstrated success driving delivery, prioritization, stakeholder alignment, and operational excellence in a matrixed environment.
• Demonstrated ability to improve team effectiveness, delivery performance, or operational processes in a fast-paced, cross-functional environment.
• Strong facilitation, communication, organization, and problem-solving skills.
• Ability to influence without direct authority and build accountability across diverse teams.

Requirements

• Experience in healthcare, insurance, Medicare, Medicaid, Stars, loyalty and rewards, preventive care, chronic condition management, or other regulated industries.
• Experience with Adobe Experience Platform, Adobe Journey Optimizer, or similar journey orchestration and marketing technology platforms.

Benefits

• Medical, dental, and vision benefits.
• 401(k) retirement savings plan.
• Time off (including paid time off, company and personal holidays, paid parental and caregiver leave).
• Short-term and long-term disability.
• Life insurance and many other opportunities.

Additional Information

• This position operates on Eastern Standard Time hours.
• This position may require up to 10% travel.
• Work at Home Requirements: Minimum download speed of 25 Mbps and upload speed of 10 Mbps is required.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
• Occasional travel to Humana's offices for training or meetings may be required.
• Scheduled Weekly Hours: 40.
• Pay Range: $126,300 - $173,700 per year.
• This job is eligible for a bonus incentive plan based upon company and/or individual performance.