[Hiring] International Growth Marketing Manager @iFIT

Role Description

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.

We're hiring a dedicated strategic owner for Europe. This is primarily a strategist-and-manager role, focusing on:

• Strategy & budget ownership (~40%)
• Directing execution (~30%)
• Performance & measurement (~20%)
• Stakeholder & org management (~10%)

What you'll do:

• Strategy & budget ownership (~40%)
  • Own the European marketing budget end to end: allocation across channels and markets, reforecasting, and the quarterly story to leadership on where spend is going and why.
  • Build a real market-by-market strategy — channel mix, funnel priorities, and growth plan sized to each market's maturity, competitive set, and retail/DTC mix.
  • Make the channel trade-off calls with judgment.
• Directing execution (~30%)
  • Turn strategy into clear briefs and priorities for the discipline specialists.
  • Run the operating cadence: regular reviews per market, catch underperformance early, and reprioritize specialist time across markets.
  • Keep paid and organic coherent per market.
• Performance & measurement (~20%)
  • Own the European performance narrative — ROAS, CAC, revenue, share of spend by market and channel.
  • Partner with marketing science/analytics to get a real read on European channel performance.
  • Identify the highest-leverage test or investment per market each quarter.
• Stakeholder & org management (~10%)
  • Be the single point of accountability for European marketing performance and plans.
  • Build the case for where European investment should grow, shrink, or shift.

Five critical commitments:

• Build the market-by-market strategic plan.
• Raise European measurement rigor to US standard.
• Own the European budget narrative end to end.
• Make the specialist team's European work higher-leverage.
• Grow one market meaningfully.

What your first 90 days look like:

• Audit all 5 markets: current spend, channel mix, performance, and strategy.
• Meet every specialist, country stakeholder, and agency partner.
• Ship the first market-by-market strategic plan.
• Identify the single highest-leverage fix or test across the portfolio.

Qualifications

• 5–8+ years in performance/growth marketing with real, hands-on fluency across multiple channels.
• Experience owning budget and strategy for a meaningful seven-figure annual budget.
• Multi-market marketing experience.
• Strong analytical fluency.
• Demonstrated ability to direct the work of specialists.
• Excellent stakeholder range.

Requirements

• Player-coach capability in at least one channel.
• DTC / e-commerce / hardware-and-subscription business model experience.
• Exposure to SEO/AEO as part of a channel mix.
• Prior people-management experience.
• Experience with agencies or dealer/retail-partner relationships in European markets.
• Language skills or lived market experience in one or more of: UK, France, Germany, Spain, Italy.

Company Description

iFIT does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, veteran status or any other characteristic protected by law.