[Hiring] Integrated Marketing Manager @Flosports
Mar 13, 2025 - Flosports is hiring a remote Integrated Marketing Manager. đź’¸ Salary: unspecified. đź“ŤLocation: USA.
Role Description
We are looking for a dynamic Integrated Marketing Manager to drive end-to-end integrated marketing campaigns that fuel subscriber acquisition and engagement primarily across FloHockey and FloTrack, with occasional support for other verticals based on team needs. In this role, you will build and execute go-to-market (GTM) and partner marketing strategies that showcase our top content partnerships and events. You will use your subject matter expertise to identify and communicate key storylines across all marketing channels in order to drive customer acquisition & engagement.
You will also collaborate and work cross-functionally with design, growth, lifecycle, content and product marketing teams, as well as externally with key content partners. A successful candidate will have a deep knowledge of hockey and/or track and experience delivering impactful marketing campaigns that drive results.
Responsibilities
- Own and drive key inputs to annual, seasonal, monthly, and ad hoc campaigns from strategy to briefing, planning, execution, and performance analysis.
- Work closely with growth, lifecycle, and product marketers to ensure proper messaging, timing and execution of marketing programs and campaigns across email, web, app, advertising, and other paid and organic channels.
- Analyze, and report on event campaign performance, delivering performance summaries to marketing leadership on a weekly, monthly, and quarterly basis.
- Leverage consumer insights and business trends to optimize campaign strategies and deliver more effective messaging across channels.
- Serve as liaison between vertical GMs and Marketing in order to maintain authenticity and collaborate on highlighting key partners, events, & moments.
- Provide audience insights and targeting recommendations to growth & lifecycle teams.
- Support the broader integrated marketing team as needed, beyond Hockey and Track campaigns.
- Serve as the primary liaison between content partners and FloSports Marketing, managing joint marketing initiatives, communications, and activations.
- Assist in the creation and execution of partner marketing campaigns across partner websites, social media, email and on-site activations.
- Track and ensure partner executions align with contractual obligations.
- Steward the brand look, feel, and tone across all marketing creative assets to maintain consistent and high-quality brand standards.
Qualifications
- 5+ years in digital marketing, brand marketing, or integrated marketing, with a strong focus on B2C campaign management.
- Experience in sports marketing, sponsorship marketing, or partnership marketing, in Hockey and/or Track and Field.
- Proven success leading B2C campaign strategy and execution utilizing paid, owned, and earned media channels.
- Strong background in partnership marketing, including campaign activation and performance tracking.
- Data-driven mindset, with an all-around understanding of campaign performance, customer insights, and key marketing metrics.
- Excellent program management and communication skills with the ability to manage multiple projects in a fast-paced environment.
- Creative thinker with an eye for brand and design, and able to work effectively with creative teams.
- Ability to thrive in a high-autonomy, fast-paced tech environment.
Benefits
- Recognized three years in a row as a Top Workplace by the Austin-American Statesman.
- Annual equity awards for all top performers.
- Competitive and comprehensive medical, dental and vision plans.
- Peace of mind through company-paid short-term disability, long-term disability and life insurance.
- Generous 401(K) company match vested immediately.
- Progressive parental leave policies.
- Unlimited paid time off.
- Hack-a-thons and a full calendar of team-building and social events.
- Free laundry service for all positions that require travel.
- Company donation to youth teams and leagues that our employees coach.
- Stocked snack bar, catered lunch and breakfast tacos every week.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
đź’¸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 13, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
