[Hiring] Director of Marketing @Lumata Health Inc
Mar 21, 2025 - Lumata Health Inc is hiring a remote Director of Marketing. 💸 Salary: unspecified. 📍Location: USA.
Role Description
This role is remote (Occasional travel may be necessary - up to 20%).
We are seeking an experienced and strategic Director of Marketing to lead Lumata Health’s marketing initiatives. This leader will develop and execute comprehensive marketing strategies that address both patient and practice audiences, ensure consistent branding, and support cross-functional needs across the organization. The Director of Marketing will play a critical role in driving patient engagement, building trust with practices, and elevating Lumata Health’s overall brand presence.
Essential Functions
- Develop a comprehensive marketing strategy aligned to organizational and growth goals, including campaign plans and proposed budget to accomplish key metrics.
- Establish a marketing dashboard; understand and analyze metrics to make data-driven decisions on marketing tactics.
- Establish and maintain brand guidelines, including a style guide, presentation templates, and an icon/image library for use across the entire company.
- Lead marketing efforts for recruiting, organizational development, conferences, and media presence.
- Develop personas and boilerplate language to unify internal and external communications.
- Strengthen Lumata Health’s digital presence including website, content, email, SEO, social media, and other channels.
- Establish and manage public relations strategies and execution.
- Work cross-functionally with product, sales, and operations teams to align marketing initiatives with company goals.
- Guide and mentor the marketing team and/or agency partners, fostering a collaborative and results-driven environment while aligning efforts with the company’s mission and strategic goals.
- Participate as a key member of the leadership team, collaborating with other leaders to drive cross-functional initiatives and ensure alignment across departments.
Practice Marketing
- Define and implement two end-to-end branding strategies: white-labeled and co-branded.
- Develop a branding kit to ensure consistent materials are present in clinics before launch.
- Work with Customer Success team to audit clinic materials regularly and establish systems for easy access and restocking.
- Partner with the Customer Success team to increase awareness of Lumata Health within practices.
- Create digital resources and campaigns to support practices in their communications with patients.
- Launch a "surprise and delight" campaign with targeted branded gifts for key stakeholders.
Patient Marketing
- Develop and implement marketing strategies to reduce patient churn and confusion.
- Partner with Enrollment team leadership to provide marketing strategy for re-engaging “cold” leads.
- Evaluate patient materials across the entire patient journey and redesign as needed.
- Conduct and integrate patient testimonials across communication touchpoints.
- Assess myVisionTrack (mVT) vision monitoring app marketing plan and provide strategic guidance, in collaboration with mVT Program Manager.
- Audit patient journey and ensure consistent and compelling messaging across the entire patient journey.
- Collaborate with Customer Success Team to address patient questions escalated from practices, reinforcing trust and credibility.
- Analyze patient engagement data and use insights to refine marketing efforts.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communication, Healthcare Administration or a related field, or equivalent experience.
- Proven track record in a senior marketing leadership role, ideally in healthcare, technology, or a related field.
- Experience with B2B and B2C marketing strategies, including patient and practice marketing.
Requirements
- Proficiency in CRM, marketing automation, content creation tools, and SEO/SEM strategies.
- Strong strategic thinking with the ability to translate business objectives into actionable marketing plans.
- Exceptional communication skills and attention to detail.
- Proficiency in branding, digital marketing, and performance analytics.
- Ability to build and manage a high-performing marketing team.
- Collaborative mindset and experience working with cross-functional teams.
Benefits
- Medical, Dental and Vision.
- Paid time off.
- Parental leave.
- ... more additional benefits.
Company Description
At Lumata Health, you’ll be part of a forward-thinking team that is dedicated to reshaping the future of healthcare. We offer comprehensive benefits, and opportunities for professional development. Join us in making a significant impact on patient care and engagement.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
💸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 21, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
