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Marketing
Account Based Marketing Specialist
@eVisit
[Hiring] Account Based Marketing Specialist @eVisit
Mar 21, 2025 - eVisit is hiring a remote Account Based Marketing Specialist. 💸 Salary: competitive salary with benefits. 📍Location: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
This role combines strategic marketing campaign design and development, high-level conceptual thinking, and hands-on execution to bring complex marketing strategies to life.
- Develop and implement tailored ABM strategies to target high-value accounts based on ICP across commercial, federal, and existing customer segments.
- Define the strategy for account-specific campaigns based on account intelligence, persona insights, and sales goals.
- Segment target accounts and audiences to deliver personalized and relevant messaging for each stage of the buyer’s journey.
- Identify, plan and build the most effective channels (e.g., email, digital ads, events, and webinars) to engage decision-makers within target accounts.
- Collaborate with sales to ensure campaign goals align with account objectives and pipeline targets. Determine and “re-rank” Tier 1, Tier 2, and Tier 3 accounts when necessary.
- Leverage HubSpot to build and manage campaigns and monitor engagement.
- Create and launch account-specific email sequences, ads, and event invitations.
- Use HubSpot to set up workflows, targeting, and automation for campaign execution.
- Monitor campaign performance for each account and optimize based on engagement metrics (e.g., account engagement scores, pipeline influence, conversion rates, clicks, opens, etc.).
- Report on pipeline contributions and ROI for account-level campaigns.
Qualifications
- 3-5 years of experience developing Marketing strategies (agency or in-house).
- Expertise in monitoring and evaluating Marketing campaigns with clear plans of action and iteration.
- Deliver account research and analysis to drive ABM strategies.
- Experience with a multitude of ABM tools and software.
- Provide ongoing reporting, campaign insights, and pacing toward goals to stakeholders.
- Excellent written and verbal communication skills.
- Strong LinkedIn, social/digital storytelling, and content management/curation experience.
- Excellent cross-functional collaboration, creativity, and project management skills in a fast-paced environment.
Benefits
- Competitive salary.
- Great benefits package including medical, dental, vision, HSA & FSA plans.
- 401(k).
- Generous PTO plan, plus 12 paid national holidays.
- Fun, collaborative environment where the company is working to define the future of telemedicine.
- Excellent opportunity for professional growth.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
competitive salary with benefits
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 21, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
