[Hiring] Marketing Associate @WGU Corporation
Mar 21, 2025 - WGU Corporation is hiring a remote Marketing Associate. 💸 Salary: $54,800 - $82,200. 📍Location: USA.
Role Description
The Marketing Associate, B2B SaaS Enterprise, is responsible for supporting content development, campaign execution, and lead generation efforts to engage enterprise decision-makers.
- Create and manage marketing materials such as blog posts, case studies, and white papers.
- Optimize multi-channel campaigns across email, social media, and digital advertising.
- Conduct market research and competitive analysis to refine messaging strategies.
- Assist in sales enablement by developing collateral for the sales team.
- Support event planning for webinars and industry conferences.
- Track marketing performance metrics, providing insights to enhance campaign effectiveness and audience engagement.
Qualifications
- Solid understanding of marketing principles and familiarity with digital marketing tactics.
- Basic knowledge of content marketing, SEO, and lead generation best practices.
- Familiarity with LinkedIn, Google Ads, or other digital ad platforms for enterprise audience targeting.
- Ability to create engaging, technical copy that resonates with enterprise-level buyers.
- Skills in graphic design and content creation, including familiarity with design software like Adobe Creative Suite or Canva.
- Proficiency in writing and editing, especially for creating marketing content tailored to an enterprise audience.
- Basic knowledge of data analysis, with the ability to interpret campaign metrics and identify trends.
- Ability to manage multiple projects simultaneously, with attention to detail and adherence to deadlines.
- Bachelor's degree in marketing or related field or equivalent experience.
Requirements
- 2+ years of experience in performance/growth marketing of SaaS products to B2B, or ideally B2B2C, customers.
- Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements.
Preferred Qualifications
- Experience in startup environment or launching new product in a larger company.
- Experience marketing edtech or future of work technology products.
- Experience marketing corporate LMS, employee upskilling/L&D products.
- Experience marketing data analytics, or reporting & compliance products.
- Familiarity with advanced analytics platforms (e.g., Tableau, Power BI).
- Hands-on experience with platforms like HubSpot, Salesforce, or Marketo.
- Insight into the enterprise buyer’s journey and knowledge of ABM (Account-Based Marketing) tactics.
- Experience supporting events, whether virtual or in-person.
Work Location
Work location is determined by role and business needs. In addition to our headquarters in Salt Lake City, UT, we have several satellite locations across the US. Senior leadership, administrative functions, and technology teams are typically assigned to work in one of our office locations. While this position will begin with a Remote/Work-From-Home designation, this position will work "In-Office" once a dedicated space in Nashville, TN is established.
Position & Application Details
This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
- Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
- Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
- Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
💸
$54,800 - $82,200
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 21, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
