[Hiring] Integrated Demand Generation Specialist @Tailored Management

Role Description

We are seeking an experienced Integrated Demand Generation Specialist to coordinate and optimize marketing programs across web, lifecycle marketing, paid media, and creative for a leading technology organization. In this role, you will turn channel strategies into integrated campaigns that improve:

• Conversion
• Product adoption
• Engagement
• Monetization
• Retention
• Cross-sell

You will own experimentation initiatives, coordinate campaign launches, develop lifecycle programs, manage creative agency delivery, and use data and AI-powered workflows to improve marketing performance. The ideal candidate combines hands-on campaign execution, conversion optimization, analytical skills, and strong project management. You should be comfortable managing multiple priorities, collaborating across teams, and driving projects from planning through launch.

Qualifications

• 4–6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion rate optimization, or integrated digital marketing.
• Proven experience executing integrated campaigns across web, lifecycle or email, paid media, and creative.
• Hands-on ownership of CRO and A/B testing, from hypothesis development and test design through measurement and application of results.
• Experience developing lifecycle programs tied to adoption, engagement, monetization, retention, or cross-sell.
• Experience managing creative agencies and coordinating cross-functional stakeholders, project dependencies, and launch deadlines.
• Ability to build and interpret dashboards, funnel reports, and campaign performance scorecards to inform decisions.
• Demonstrated use of generative AI, automation, or agentic workflows to improve marketing execution.
• Strong analytical, project management, and communication skills, with the ability to manage competing priorities and drive work to completion.

Requirements

• Own the A/B testing roadmap across landing pages, forms, creative assets, lifecycle journeys, and digital channels.
• Develop hypotheses, define success metrics, coordinate experiments, and analyze results to determine what to improve or scale.
• Build dashboards and scorecards to measure conversion improvements and connect experiment results to funnel performance.
• Develop lifecycle programs that support product adoption, engagement, monetization, retention, and cross-sell.
• Define audience segments, customer journeys, triggers, messaging, and next-best actions.
• Analyze journey performance and use findings to improve engagement, conversion, and downstream business value.
• Manage campaign calendars and translate channel strategies into actionable plans with clear owners, milestones, dependencies, and launch requirements.
• Coordinate web, lifecycle, paid media, creative, analytics, and agency partners to deliver campaigns on schedule.
• Track progress, resolve execution issues, and keep stakeholders aligned on priorities and deliverables.
• Apply generative AI, automation, and agentic workflows to accelerate campaign planning, analysis, and delivery.
• Create reusable prompts, templates, workflows, and lightweight agents to improve marketing productivity and consistency.
• Test emerging AI capabilities and incorporate effective solutions into team processes.
• Manage creative production from initial brief through final asset delivery.
• Communicate campaign requirements, coordinate approvals, and ensure assets are ready for deployment.
• Track timelines, address production risks, and hold agency partners accountable for deliverables.
• Develop and maintain dashboards, funnel reports, and campaign scorecards that support data-driven decisions.
• Evaluate campaign and lifecycle performance against established goals.
• Identify performance gaps, operational bottlenecks, and opportunities to improve marketing effectiveness.

Benefits

• Health
• Dental
• Vision
• 401K
• PTO