[Hiring] Enterprise Demand Gen Lead @Recast

Role Description

Recast helps the sharpest teams in the world solve complex measurement problems with sophisticated, composable MMMs and tooling. We’ve built a strong foundation through being on the bleeding edge of marketing science research, creating deep product capabilities, and fostering a trusted founder-led brand. Now we’re building the programs that will bring that work directly to more enterprise buyers.

You’ll inherit a defined ABM list of target enterprise companies and your job is to prioritize and activate that network through targeted outbound, executive dinners, conferences, and a flywheel of customer proof. Then, you’ll help turn those efforts into qualified opportunities and revenue.

Specifics of the role:

• This is a senior, hands-on IC role.
• You’ll design the programs and personally execute them, which will include:
  • Researching accounts
  • Drafting outreach
  • Recruiting dinner attendees
  • Running events
  • Managing follow-up
  • Working closely with Sales
• Importantly, you’ll have meaningful variable comp tied to executing these programs well against clear success criteria.
• You’ll also have budget, access to Recast leadership and technical experts, and support from sales, delivery, and agency resources.
• We’re looking for someone who has already built successful outbound and field-marketing programs and can bring that exceptional experience to Recast.

Programs you’ll own on day one:

• Outbound and account activation:
  • Prioritize cohorts within our existing ABM list
  • Map buying committees
  • Develop relevant outreach
  • Run campaigns that create qualified conversations
  • Work with Sales on follow-up and opportunities across sibling brands and sibling business units
• Dinners, conferences, and general field marketing:
  • Build and execute a focused event program, from account selection and invitations through logistics, hosting, and follow-up
  • Use events to create valuable relationships and conversations
  • These may be as small as setting up coffee between a founder and a CMO all the way to planning a booth + speaking engagement at a major conference
• Customer proof:
  • Partner with Sales and delivery teams to develop enterprise case studies
  • Secure logo permissions
  • Curate customer stories
• Partner with the Head of Marketing on positioning, messaging, and campaign assets, drawing on Recast’s research, product capabilities, and customer experience.

Qualifications

• 5+ years in GTM for high-ACV B2B SaaS
• Demonstrated success running outbound programs
• Demonstrated success in field marketing
• Credibility with senior buyers
• Independent execution and strong sales partnership
• Experience in marketing measurement, martech, adtech, or data products is a plus but not required

Requirements

• You’ve personally owned targeting, messaging, execution, and iteration, with clear evidence of qualified pipeline and revenue generated.
• You’ve personally planned and executed enterprise dinners, conferences, or similar events, recruited relevant attendees, and created value-adding environments.
• You’re a strong writer and communicator who can engage marketing and analytics leaders and connect technical capabilities to business needs.
• You’re comfortable owning the details, maintaining clear account records, and traveling regularly for events.

Notes on the role:

• Team: Marketing
• Reports to: Head of Marketing
• Location: Remote, EST time zone preferred. Regular travel required.