[Hiring] Senior Demand Generation & Campaign Strategy Manager @Agility Robotics

Role Description

Agility’s commercially deployed humanoids operate alongside teams in warehouses, manufacturing facilities, and distribution centers—tackling physically demanding and repetitive tasks while enabling workers to focus on higher-value work. With industry-leading safety standards and years of proven deployment data, we're pioneering a new era of automation that enhances human potential.

We are seeking an experienced, strategic, and hands-on Senior Demand Generation & Campaign Manager to own our multi-channel demand generation programs and full-funnel campaign strategy — spanning web, social, email, search (SEO/AEO/GEO), and paid media. The ideal candidate combines deep expertise in campaign strategy and knows how to build programs that drive awareness and pipeline, with a data-driven approach to campaign execution, conversion rate optimization, and funnel efficiency.

Key Responsibilities

• Demand Generation
  • Support demand generation strategy & execution: planning, building, implementing, and measuring integrated, multi-channel demand generation programs.
  • Develop industry and persona-based strategies.
• Paid media & performance marketing:
  • Launch paid media across social, search, display, and programmatic channels.
  • Manage budget allocation and partner with agencies on targeting, bidding, and creative testing.
• Account-based marketing:
  • Assist in building account-based programs using buying signals.
  • Design multi-touch campaigns for complex buying committees.
  • Collaborate with sales on account selection.
• Manage the campaign calendar:
  • Maintain an integrated campaign calendar aligned to pipeline and revenue targets, company launches, and seasonal/industry moments.
• Deliver Key Performance Indicators (KPIs):
  • Deliver against key metrics including pipeline generation targets, MQL-to-SQL conversion rates, and paid media ROI.
• Optimize channel and funnel performance:
  • Design and analyze A/B and multivariate tests across touchpoints (email, landing pages, ads, forms) to eliminate friction and continuously improve conversion rates.
• Evolve search strategy:
  • Evaluate emerging AEO and GEO practices alongside managing traditional SEO.
  • Track buyer research behaviors across AI platforms (e.g., Google, ChatGPT, Perplexity, Gemini, etc.) to maintain visibility.
• Content Strategy Support
  • Partner on funnel-stage content: collaborate with Brand, Content, Product Marketing, and Events to align full-funnel assets with buyer needs across all channels.
  • Direct and brief agencies on developing traffic drivers and campaign assets.
  • Inform the content roadmap: bring campaign and channel performance data to content planning.
  • Ensure message-market fit: work with content stakeholders to tailor messaging by persona, segment, and funnel stage across campaign touchpoints.
• Sales Partnership & Enablement
  • Bridge marketing and sales: act as the connective tissue between demand generation and sales.
  • Support sales enablement: partner with sales to translate campaigns into usable sales assets.
  • Close the feedback loop: run regular syncs with sales leadership to review lead quality, campaign feedback, and pipeline impact.

Qualifications

• Professional Experience: 7+ years of experience in demand generation, campaign marketing, or performance marketing.
• Education: Bachelor's degree in Marketing, Business, or a related field; Master's degree a plus.

Requirements

• Multi-Channel Campaign Management: Proven track record planning and executing integrated campaigns across web, email, social, paid, programmatic, and webinars/events.
• Paid Media & Performance Marketing: Hands-on experience managing paid channels and agencies.
• Marketing Automation, CRM & ABM Platforms: Proficiency with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
• Sales Collaboration: Experience partnering with sales and/or sales enablement teams.
• Content Collaboration: Experience briefing and collaborating with content/product marketing teams.
• Testing & Analytics: Proven ability to design, execute, and analyze A/B tests.
• SEO / AEO / GEO Knowledge: Working knowledge of SEO fundamentals and familiarity with emerging AEO/GEO practices.
• Professional Skills: Strong project management, organizational, and communication skills.

Benefits

• 401(k) Plan: Includes a 6% company match.
• Equity: Company stock options.
• Insurance Coverage: 100% company-paid medical, dental, vision, and short/long-term disability insurance for employees.
• Benefit Start Date: Eligible for benefits on your first day of employment.
• Well-Being Support: Employee Assistance Program (EAP).
• Time Off: Flexible, unlimited PTO and 12 company holidays for exempt employees; 10 vacation days and paid sick leave for non-exempt employees.
• On-Site Perks: Catered lunches four times a week and a variety of healthy snacks and refreshments.
• Parental Leave: Generous paid parental leave programs.
• Work Environment: A culture that supports flexible work arrangements.
• Growth Opportunities: Professional development and tuition reimbursement programs.
• Relocation Assistance: Provided for eligible roles.
• Annual Discretionary Bonus: Provided for eligible roles.